Sponsorship & Marketing
Brazilian Pay-TV subscribers rise by 3%
Figures released by national industry organisation Asociacion Brasilena de Telecomunicaciones por Suscripcion (ABTA) have shown that the number of pay-TV subscribers in Brazil rose by 3 percent in this year’s first quarter.
Discover card expands ESPN College Football backing
Financial services brand Discover Card has expanded its marketing tie-up with broadcaster ESPN for coverage of US college football.
NFL Quarterback club invests in field turf
The NFL Quarterback Club has made a financial investment in Canadian artificial grass manufacturers FieldTurf as part of a larger investment in the company by AIG Horizon Partners, LLC
Octagon partners athletics enhancement product
Global sports marketing company Octagon has formed a strategic marketing partnership with the sports performance enhancement company LPG.
Three new appointments at Attheraces
Attheraces, the new name for the Go Racing consortium backed by Arena Leisure, BSkyB and Carlton Communications, has appointed three additional members of the senior management team to supplement last month’s recruitment of marketing director Gavin Bisdee.
Sportsworld could buy 15 percent stake in NBL
Sportsworld Media, the London-based sports marketing group, is rumoured to be on the brink of being appointed as the media and marketing agent for the Australian National Basketball League (NBL).
Premier league to promote Britain as tourist destination
English soccer’s Premier League and Barclaycard have signed a two-year partnership deal with the British Tourist Authority designed to promote Britain as a top tourist destination.
Malaysian hockey looks to raise $3 million
The Malaysian Hockey Federation (MHF) is hoping to raise US$3 million (B
British Eurosport hits athletics ratings high
Satellite channel British Eurosport scored its highest ever TV ratings for its coverage of the World Athletics Championships from Edmonton, Canada.
Fox announces Superbowl ad rates
US broadcaster Fox has unveiled its advertising rates for next year’s SuperBowl with a 30-second spot costing as much as $2.5million (B
Sonics sign new TV deal and prepare new look
NBA team the Seattle Sonics is to unveil a new team logo and strip next week in a bid to reflect the change in management and whip up support in the team – and has just signed a new exclusive TV deal.
England team to "come clean"
England's Football Association is considering dropping its title sponsorship of the England team.
24Dogs launches greyhound SuperLeague
24dogs, the digital greyhound racing service owned by Wembley plc, has launched the Greyhound Racing SuperLeague after securing internet rights for 22 of the top 25 UK greyhound racetracks.
Galaxy sports launched as public company
Galaxy, the amalgamated company of Umbro Canada, Umbro Factory Outlet, and NNA Sports Marketing, has completed its reverse takeover of Galaxy Energy Corp and will trade on the Canadian Venture Exchange (CDNX).
Toronto faces Masters series threat
Toronto could lose the $2.95million (B
US Women’s soccer fans turn up but don’t tune in
The US women’s soccer league is heading into the end of season play-offs for its inaugural season having exceeded attendance expectations, but it has fallen short in the television ratings.
Gambling to rise by 21 percent
Spending on gambling is expected to rise by 21 percent in the five years between 1999 and 2004, according to a survey carried out by UK-based market research company Mintel.
Proactive sports group reports ‘buoyant’ transfer market
Alternative Investment Market (AIM)-listed sports player management and marketing agency Proactive Sports Group has reported a total of 36 player transfer deals in its football division since being admitted to AIM in May this year.