Sponsorship & Marketing

Sportshows Television, the UK-based independent producer specialising in water sports and adventure sports, said that Andrew Thornley, previously of the now defunct ISL Worldwide, would join the company as a sales and marketing manager.

24dogs, the digital greyhound racing service owned by Wembley plc, has launched the Greyhound Racing SuperLeague after securing internet rights for 22 of the top 25 UK greyhound racetracks.

UK broadband TV company Video Networks has become the exclusive video-on-demand partner for England?s Premier League soccer league.
Sport and Broadband: A new report from SportBusiness Group: Click here

Spanish soccer club Real Madrid are set to become embroiled in a legal battle over the sale of shirts bearing the name of their world record signing Zinedine Zidane.

The televising of NASCAR races is keeping leading US networks in the red as they struggle to find advertisers in a bearish market.

ESPN has sold out of its sponsorship packages for the seventh annual X Games to be held in mid-August in Philadelphia.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Turner Network Television (TNT) has recorded the second highest NASCAR television ratings in basic cable history with its coverage of the New England 300 race.

Scottish Gas has become an official partner of soccer?s Scottish Premier League (SPL).
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Newly-elected International Olympic Committee (IOC) president Jacques Rogge has renewed his call to defeated rival Dick Pound to stay on as both the Games' marketing chief and a key figure in the fight against doping.

FIFA is to press ahead with a securitised bond issue, despite the bankruptcy of its marketing partner ISMM. According to the Financial Times, soccer?s world governing body is planning to raise Sfr100m ($56m) through a bond secured against the sale of marketing rights to the World Cup, rather than broadcasting rights.

The Australian Football League (AFL) has banned the Hawthorn Hawks from agreeing a sponsorship deal with mobile phone retailer Crazy John?s that would see the sponsor?s logo tattooed onto the arms of all of the team?s players.

Advertising on car windscreens moved a step closer with the launch of new technology that allows branding on the outside but which is invisible to the driver.

The financial collapse of sports agency ISL Worldwide has hit the sports industry like an earthquake, one of the most experienced marketing chiefs in international sport has said. For the full story, see the FEATURES section of sportbusiness.com.

The British Formula One Grand Prix could be scrapped if the Competition Commission rules that Octagon Motor Sports? acquisition of a Silverstone circuit lease is against the public interest, according to lawyers for Octagon.

Audley Harrison, the British Olympic heavyweight boxing gold medallist, today launched his own sponsorship and television rights company called A-Force.

Sports facility project consultants ScheerGame Sports Development LLC has been selected by Oklahoma State University to conduct a study on the renovation possibilities for the school?s football stadium.