Sponsorship & Marketing

The 16-year-old US National Lacrosse League (NLL) has secured its first national television deal after reaching a three-year agreement with CNN/Sports Illustrated (CNN/SI).

Galaxy, the amalgamated company of Umbro Canada, Umbro Factory Outlet, and NNA Sports Marketing, has completed its reverse takeover of Galaxy Energy Corp and will trade on the Canadian Venture Exchange (CDNX).

NFL club the Denver Broncos has signed a two-year outsourced managed hosting contract with internet managers AppliedTheory.

South African sports brand marketing company SAIL has notified the JSE Securities Exchange South Africa and the Luxembourg Stock Exchange of discussions with the West Indies Cricket Board (WICB) to form a commercial partnership in line with SAIL?s strategy of expanding into international sports brands.

Australia?s Nine Network will be the official broadcaster for the Tennis Masters Cup which will be held in Sydney from November 12-18 at the Sydney SuperDome.

KirchMedia has reported a ?successful fiscal year 2000? with the integration of ProSiebenSat.1 Media AG, annual sales of DM6,508million ($2,912m/?3,326m) and the expansion of its sports-rights trading activities.

English soccer club Manchester United is on the brink of taking legal action against a Hong Kong restaurant that is using the club?s name without a licence.

Angelos Kotonou, the founder of sports marketing business e-comsport group has resigned from the board as a legal action filed against the former chief executive continues.

A squad of top NBA players will visit China and Taiwan in September for two exhibition games, the National Basketball Association has announced.

The Australian Open tennis championship has confirmed sports marketing giants IMG as its exclusive major sponsorship sales agent.

Soccer's most powerful administrator will face the world's media today as pressure mounts for him to sort out his organisation's finances or quit.

The G14 group of elite soccer clubs has called on UEFA to introduce a "fair and open" tender for the marketing rights to the Champions League.

The International Amateur Athletic Federation (IAAF) will be only marginally affected by the financial collapse of the sports agency ISL, spokesman Giorgio Reineri said on Friday.

Drafting on the surging popularity of NASCAR stock car racing, a New York sports marketing firm unveiled plans on Tuesday for a racing league with up to a dozen teams set to begin competing in 2003.

MTG, the Scandinavian media company, has bought 17% of the share capital of Stockholm-based soccer club Djurgaarden, worth SKr7m ($781,000), according to news sources.

ESPN Star Sports (ESS) will develop its broadcast feeds in Asia with the addition of the Philippines.

World soccer's governing body will lose 30 million to 40m Swiss francs ($17.4m to $23m) if ISL, the company with marketing rights to the World Cup, goes bankrupt, a top official said Tuesday.

Olympic boss Juan Antonio Samaranch said on Tuesday he did not support Kim Un-yong's plan to allow IOC members to visit cities bidding for the Games if the South Korean is elected IOC president in July.