Sponsorship & Marketing

Quokka Sports, the digital sports entertainment company, and Terra Networks, Telefonica's Internet subsidiary, have signed a partnership agreement that will allow Quokka to expand the reach of its digital sports programming.

365 Corporation, the UK internet content company, has launched soccer365.com, an online soccer service in English and Spanish aimed at the US market.

Leading Olympic officials have played down the significance of a decision by Reebok to withdraw its sponsorship of the 2000 Sydney Games, saying it was "not the end of the world".

ISM Racing intends to expand its present racing operations from a one-car team to a two-car effort in the Pep Boys Indy Racing League (IRL) for the year 2000.

The England national cricket team may have slumped to an embarassingly early exit at this year?s Cricket World Cup, but the tournament has helped raise the profile of the sport in the UK, according to recent research.

Jim Julow, vice president, Dodge Division has confirmed the car brand's return to NASCAR's Winston Cup circuit.

The latest professional sports study published by Paul Kagan Associates, has concluded that $4 billion worth of proposed new stadium construction will revive fan interest in some of Major League Baseball's depressed markets.

Mammoth Sports Group, parent company of Mammothgolf.com, the internet's most popular e-commerce site for a discounted choice of name-brand golf equipment and supplies, has named Kent A. Arett President and Chief Operating Officer.

NBCOlympics.com, the joint venture formed by NBC Olympics,Inc. and Quokka Sports, Inc. has announced the members of its management team.

UFA Sports has secured the marketing rights for the Russian national soccer team, ahead of next week?s World Cup draw.

Computer industry analyst, Chris Shipley has announced the formation of Pupule Sports, Inc, a new special-interest Web site designed for female athletes and sports enthusiasts. The site is expected to be launched in the second quarter of 2000.

Championship Auto Racing Teams has entered into a three-year agreement with fuel supplier elf Race Fuels and its exclusive agent in the U.S. and Mexico, Competition Fuels, Inc. to become the Official Fuel Supplier for the FedEx Championship Series.

Sports.com Limited, the majority-owned European subsidiary of SportsLine.com, Inc., has completed its previously announced second round of funding.

Sponsorship value will double to $50 billion by 2010, or around 8.5% of global advertising spend, according to a recent survey.

Last week's persistent snow and rain has prompted Bear Stearns to revise downward its forecast for the economic impact of Super Bowl XXXIV on Atlanta, the firm's senior managing director Jason Ader said on CNN Financial News.

Russell E Wolff has been appointed Vice President, Programming at ESPN STAR Sports.