Sponsorship & Marketing

Adidas-Salomon group sales increased by seven percent in the first half of the 2002 financial year, the company has reported.

Major League Soccer commissioner Don Garber has stated that the franchise has seen a significant ratings hike off the back of the 2002 World Cup.

Major League Soccer commissioner Don Garber has stated that the franchise has seen a significant ratings hike off the back of the 2002 World Cup.

The Gillette Company has signed a 15-year naming rights deal with the Kraft Group, owners of the New England Patriots, to rename the stadium formerly known as CMGI Field.

The Gillette Company has signed a 15-year naming rights deal with the Kraft Group, owners of the New England Patriots, to rename the stadium formerly known as CMGI Field.

Industry experts believe that broadcasters will lead the relative decline of sports rights fees over the next five years by paying significantly less money for them, according to the latest sportbusiness.com research.

Industry experts believe that broadcasters will lead the relative decline of sports rights fees over the next five years by paying significantly less money for them, according to the latest sportbusiness.com research.

Sportbusiness.com today launched a new digital advertising service in association with digital creative agency Shake Sports.

Sportbusiness.com today launched a new digital advertising service in association with digital creative agency Shake Sports.

Fiji Rugby Union (FRU) has signed a $300,000 (EUR305,000) commercial agreement with local design and public relations company Samba Ltd.

Fiji Rugby Union (FRU) has signed a $300,000 (EUR305,000) commercial agreement with local design and public relations company Samba Ltd.

Sports Entertainment and Media (SEM), the agency which boasts Patrick Viera and Lennox Lewis as its clients, has acquired ISM, the Portuguese sports marketing business.

Sports Entertainment and Media (SEM), the agency which boasts Patrick Viera and Lennox Lewis as its clients, has acquired ISM, the Portuguese sports marketing business.

Scottish domestic rugby has received a boost after signing a two-year TV contract with the Scottish Media Group (SMG).

Scottish domestic rugby has received a boost after signing a two-year TV contract with the Scottish Media Group (SMG).

Jean-Paul de la Fuente, the former founder and chief executive of the now-defunct company Media Content, will next week launch a new consulting and marketing services agency, Deureka Limited.