Sponsorship & Marketing
Business

ESPN2’s decision to air same day coverage of the opening round of the THQ World Supercross Grand Prix has been hailed a ‘monumental leap’ forward for sponsors and commercial partners.
Business

The regulation of sponsorship across Europe will be one of the main topics of debate at the ESCA Congress later this month.
Business

NASCAR has signed up its first ever ‘official hotel’ partnership.
Media

MotoGP is to be scaled down – but only in toy form after it was announced Hornby is to launch a range of branded Scalextric products.
Sponsorship & Marketing

One of the bidders for the UK motor racing circuits owned by the Interpublic Group, has gone public – and revealed details of plans to breathe new life into Brands Hatch, the former home of the British F1 Grand Prix.
Business

Octagon Marketing has been appointed by MasterCard Europe to manage the brand’s European sales promotion activity for the UEFA Champions League 2003/04.
Media

Just weeks after signing up its wireless rights, Italian marketing firm MP Web has agreed a deal to handle all rights on the official website of soccer club Fiorentina.
Business

Just where do YOU believe the power resides in today’s competitive sports marketplace? The brands? Broadcasters? Athletes? Make your view count in the latest sportbusiness.com online poll.
Business

Oil giant Shell has appointed the Carlson Marketing Group as its event management agency for the 2004 Olympic Games in Athens.
Business

SunTrust Banks is to be the new primary sponsor of Wayne Taylor's entry in the Grand American Road Racing Series for 2004.
Business

UK commercial radio station talkSPORT has signed a £750,000 ($1.26m/EUR1m) sponsorship deal for its English Premier League soccer coverage.
Sponsorship & Marketing

Electronics firm Samsung has launched its marketing campaign ahead of the Athens 2004 Olympic Games – and confirmed it will be the official Olympic torch relay presenting partner.
Business

We warned you yesterday – and now its official – FIFA’s Club World Championship is set for a return, with the US a possible to host its rebirth.
Media

Major League Baseball’s new media division has appointed a new senior executive.
Sponsorship & Marketing

FIFA president Sepp Blatter has once again pledged to revive the Club World Championship – as former marketing partner Traffic warned it was still up to 18 months away from resolving issues connected to the postponed 2001 event, sportbusiness.com can reveal.
Business

Spanish soccer clubs are expected to flock to Madrid next month for a seminar focusing on finance matters.
Sponsorship & Marketing

Infront has renewed its deal with German soccer chiefs for marketing rights to Germany’s national soccer teams.
Business

Premium TV has signed a new soccer content and marketing agreement with AOL UK.