Sponsorship & Marketing
Leeds sign three-year Carlsberg deal
Carlsberg UK has a new three-year partnership deal in place with English soccer club Leeds United.
O2 in English rugby deal
O2 has agreed a four-year sponsorship deal with the England rugby team and the Rugby Football Union (RFU), as well as new partnerships with O2 rugbyclass and Premier Rugby Ltd for the Zurich Premiership.
NASCAR first for Evernham Motorsports
NASCAR team owner Ray Evernham has revealed the formation of the first NASCAR Busch Series team for Evernham Motorsports.
Major sport organisations sign up for security summit
Representatives of many of the world’s leading sports organisations and events will be at the first International Sports Security Summit, in London on October 27 and 28.
UK funding fails to stem falling participation
Despite a huge investment of lottery money fewer people are taking part in sport in the UK, according to research by The Guardian newspaper.
The week that was….
Editorial director Kevin Roberts reviews the issues of the past seven days.
Total Sports Asia expansion
A leading sports marketing agency in Asia, Total Sports Asia (TSA), has added to operations in Malaysia and Japan by establishing offices in India (Mumbai) and China (Shanghai).
Buyer for Minnesota Kings?
An Arizona businessman is heading a group of investors who have inquired about buying the Minnesota Vikings, according to media reports.
Bowled over by bonmarchC)
Leading womenswear retailer bonmarchC) has become an associate sponsor of the World Bowls Tour (WBT).
NASCAR changes
The National Association for Stock Car Auto Racing (NASCAR) has revealed a reorganisation of its executive.
FIFA to unveil plans at Soccerex 2004
FIFA will outline its future commercial plans at Soccerex 2004 in Dubai on November 29 and 30 at the Madinat Arena.
Beckham signs new Vodafone deal
Vodafone has signed a new one-year sponsorship agreement with David Beckham, which, the company says, reinforces the continuation of a successful global partnership.
Spurs in Carlsberg deal
Carlsberg UK has a new three-year partnership deal with soccer club Tottenham Hotspur.
Brands line up to think!sponsorship
The second Think!Sponsorship seminar, designed to help rights holders develop commercial strategies and sponsorship programmes, will be held at Aston Villa FC in Birmingham, UK, on September 16.
Infront Nordic secure Finnish first
Infront Nordic Oy, a subsidiary of Infront Sports & Media, has acquired the exclusive rights to organise the new Ladies Finnish Masters golf tournament.
Annual Sponsorship Conference
Marketing Week's 'Achieving Valuable & Engaging Sponsorship' conference will be held on September 30 and October 1 at Le Meridien Picadilly, London.
ARU end IMG partnership
The Australian Rugby Union is to in-source future sales and servicing of its sponsors and other commercial activities, ending its 10-year relationship with sports marketing giant IMG.
Asian Cup final smashes viewing records
The Asian Cup final between China and Japan has smashed viewing records to become the most watched single sports event in the history of Chinese television.