Sponsorship & Marketing
HEINEKEN GUIDED BY LIGHTHOUSE
Lighthouse Communications, a leading UK independent partnership marketing consultancy, has teamed up with Heineken UK.
SPONSORS SIGN UP TO CHALLENGE
Challenge Business has announced three new Global Challenge yacht sponsors and a consortium member for Team Save the Children.
KIKUCHI LANDS IMG POST
Koya Kikuchi has joined IMG as managing director of IMG Japan.
NEW HANDHELD DEVICE FOR FANS
TWI Interactive (TWIi), the digital media and technology arm of IMG and Canada-based Kangaroo Capital, Inc. have joined forces to bring a unique handheld device to fans at live events around the world.
NBL SIGN UP PHILIPS
Australia’s National Basketball League (NBL) has signed a partnership deal with global brand Philips as the competition's naming rights sponsor.
PUMA AND FERRARI JOIN FORCES
PUMAB. AG and Ferrari Spa have signed a multi-year contract, which becomes effective on January 1, 2005.
GUNNERS SEEK NAMING RIGHTS RECORD
Premier League soccer club Arsenal has revealed more details about the naming rights deal for its new stadium which it hopes will be the biggest ever in Europe.
BROADFOOT STEPS INTO FAST LANE
Fast Web Media has promoted former account manager for the official League Managers Association website, Alex Broadfoot, to the post of head of search.
FIFA’S INVITATION TO TENDER
FIFA will conduct a public tender for the right to supply FIFA and its flagship event - the FIFA World Cup - with the essential equipment it needs to stage tournaments.
NFL TICKET PRICE RISES
The average ticket price for an NFL game this season will be more than $54, a 4.9 per cent increase from 2003.
SPORTFIVE IN 15-YEAR EINTRACHT DEAL
SportFive has signed a comprehensive, 15-year marketing deal with German Bundesliga soccer club Eintracht Frankfurt.
SPORTFIVE SIGNS 15-YEAR EINTRACHT DEAL
SportFive has signed a comprehensive, 15-year marketing deal with German Bundesliga soccer club Eintracht Frankfurt.
BUDWEISER RENEW PREMIER LEAGUE TIES
Budweiser has extended its partnership with The FA Premier League making the brand the "Official Beer" and "Official Online Partner" of the league on a global basis.
LEGISLATIVE CHANGES SPUR CHILEAN CONFERENCE
The first significant sports business conference to be staged in Chile is scheduled for October 19 at the Edificio de las Industrias in Santiago.
TELSTRA EYEING UP HORSE RACING ROLE
TELSTRA is negotiating with gambling giant Tabcorp and the racing industry's ThoroughVision (TVN) alliance as part of plans to snare a role in the multi-billion-dollar Australian horseracing industry.
TELSTRA EYEING UP HORSE RACING ROLE
TELSTRA is negotiating with gambling giant Tabcorp and the racing industry's ThoroughVision (TVN) alliance as part of plans to snare a role in the multi-billion-dollar Australian horseracing industry.
M&C SAATCHI HELP ORANGE DRIVE
Orange has appointed M&C Saatchi Sponsorship to exploit the brand's move into the football market.
M&C SAATCHI HELP ORANGE DRIVE
Orange has appointed M&C Saatchi Sponsorship to exploit the brand's move into the football market.