Media

US broadcaster Fox Sports Net has registered an 8 percent ratings rise for the first half of the Major League Baseball (MLB) season.

The outcome of a test case hearing could determine the long-running dispute over whether the UK television rights to the 2002 soccer World Cup are awarded to terrestrial broadcasters – BBC and ITV – or if the rights owner, German media group Kirch, is allowed to sell them to a satellite or cable platform.

US cable firm Comcast Corp’s continuing refusal to throw open its key sporting content to competing TV networks could be a key issue when federal regulators examine the firm’s hostile merger bid for AT&T Broadband.

Sport presentation and production company, Great Big Events (GBE), has been appointed the ‘Official Sport Presentation Partner’ of the Australian Cricket Board (ACB) for the next three years.

Boston Red Sox executives have set an August 15 deadline for initial, non-binding bids for a controlling interest in the fabled Major League Baseball franchise.

Australia’s National Rugby League (NRL) has welcomed South Sydney into the 2002 competition with open arms, announcing plans to assist the club with preparations.

The first ever subscription soccer webcast in Latin America starts today when the Copa America tournament kicks off.

General Motors (GM) has announced that it is making ‘good progress’ in its negotiations with Rupert Murdoch’s News Corp over a proposed merger between the latter and the GM-owned Hughes Electronics’ satellite broadcasting subsidiary DirecTV.

HSBC’s renewal of its role as principal sponsor of the Jaguar Racing Formula One team is thought to have cost the financial services giant more than £60million ($85m) over three years, according to UK press sources.

English based multi soccer club owner Enic has denied selling its 33 percent stake in Greek outfit AEK Athens. A club statement said that Enic had sold the stake to Greek company Ippoventure SA.

Germany's most popular punk rock band, Tote Hosen, said on Wednesday they would sponsor the jerseys of former Bundesliga soccer side Fortuna Duesseldorf. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group:

Host broadcaster the BBC was celebrating after a staggering 75 percent of the UK television audience watched Goran Ivanisevic’s dramatic five set victory over Pat Rafter in the Wimbledon men’s final on Monday.

The UK's ITV Sport Channel, which debuts on August 11, is actively seeking carriage on all satellite and cable networks sportbusiness.com has learned, after it was announced that a deal has been struck for the new channel to be available on NTL’s cable platform.

The National Football League has reached an Internet rights deal with CBS, America Online Inc, and SportsLine.com Inc. to market and promote professional football.

BSkyB, the UK satellite television network, has applied for a digital service line (DSL) from the Independent Television Commission (ITC) to allow it to deliver digital television using telephone lines.

Thai cable TV operator United Broadcasting Corporation (UBC) has finally signed a deal with ESPN Star Sports for live coverage of English Premier League soccer after initially rejecting the licence fee as too expensive.