Media

NBC Universal splashed out US$4.38 billion to acquire the most expensive national broadcast package in Olympic history on Tuesday as the network retained the US broadcast rights to the next four editions of the Games.

Global Sports Media Consumption Report 2011: half of sports fans watching online started doing so in the last two years.

Fox threw down the gauntlet to its rivals in the tender for the US broadcast rights to the Olympics on Monday by pledging to bid for a package covering four Games through to 2020.

Tiger Woods is to part company with IMG after announcing he is staying with Mark Steinberg, the agent who helped to transform the golfer into the world’s first billion-dollar sportsman.

Bwin has extended its commercial partnership with the International Basketball Federation (FIBA) through to 2014.

The German Football Federation (DFB) is confident of a battle between commercial and public-service broadcasters for the domestic rights for the DFB-Pokal which went on the market yesterday.

The UK government has announced that Betfred has won the bid to buy state-owned bookmaker the Tote.

MP & Silva has snapped up the European broadcast distribution rights to the French Open International Tennis Championships at Roland Garros in a five-year agreement.

Half of all sports fans watching online have started doing so in the last two years, and a quarter now regularly turn to the internet for highlights or live coverage and not just for news, according to a new report.

Sportfive has launched the tender for media rights within Hungary to the 2014 Winter Olympics in Sochi and the 2016 Summer Games in Rio de Janeiro.

Eurosport is set to bolster its online offerings by launching a new pan-European sports website and free iPhone app dedicated to real-time scoring.

Karish Andrews, Senior Associate at Lewis Silkin, on American investors with an eye for cross-border marketing opportunities.

Hollywood star Russell Crowe has been credited as the catalyst behind a deal that has seen the National Rugby League (NRL) secure a major broadcast foothold in the United States.

Manchester United has become the first English football club to earn more than £60 million in one season from Premier League broadcast income and prize money.

The International Baseball Federation (IBAF) has appointed MP & Silva to act as the organisation’s exclusive international media advisor.

Convers Sports Initiatives (CSI) has continued its expansion by purchasing a majority stake in online platform SportPost.com.

Mediaset has snapped up the Spanish broadcast rights to UEFA Euro 2012, with the action set to be aired on the media giant’s Telecinco and Cuatro commercial platforms.

CCTV-IMG Sports Management Company, a China-based joint venture between the country’s national broadcaster and IMG Worldwide, has announced a strategic partnership with Shanghai Racing Sports Corporation.