Media
FIVB breaks new ground with trio of marketing agencies
The International Volleyball Federation (FIVB) has entered into uncharted territory by appointing IMG, Dentsu and XYZ to market its commercial rights for the period spanning 2013-20.
Betfair takes horse racing experience to US in landmark deal
Betfair has signalled its intention to revitalise horse racing in the United States by sealing a groundbreaking naming rights partnership with the Hollywood Park racecourse.
Portuguese league set for expansion as TV rights model is challenged
The Portuguese Football League (LPFP) has approved the expansion of the Primeira Liga to 18 clubs as president Mario Figueiredo vowed to take his fight for the centralisation of the league’s media rights to the European courts.
JMI branches out with creation of new division
Just Marketing International (JMI) has formed a new strategy and consulting division as it aims to cater to growing demand for such services from its motorsport client-base.
IndyCar takes to the movies
IndyCar and the Indianapolis Motor Speedway (IMS) have joined forces with Hollywood studio DreamWorks Animation in a “first-of-its-kind” movie-themed partnership.
FIA close to resolving WRC’s promotion issue
The International Motorsport Federation (FIA) on Friday revealed that it is “finalising an interim solution” for the promotion of the World Rally Championship (WRC) for the rest of the 2012 season.
LFP targets further international growth with new deals
The French Football League (LFP) has joined forces with MP & Silva and Al Jazeera Sport in a multi-faceted partnership which aims to further enhance the international growth of Ligue 1.
Super Fight League taps out Indian broadcast deal
India’s Super Fight League (SFL) received a major boost ahead of its launch on Sunday with the announcement of a broadcast deal with entertainment network Colors.
RSMG Insights bolsters research presence with IFM acquisition
RSMG Insights has signalled its intention to set a new benchmark in the sports research industry after adding the IFM Group to its portfolio.
J.League seeks Asian leadership with World Sport Group deal
Japan’s J.League has extended its partnership with global media rights holder World Sport Group (WSG) as it seeks to cement its position as Asia’s leading domestic competition.
Ten Golf steps up launch plans with Asian Tour deal
The soon-to-be-launched Ten Golf channel is set to replace ESPN Star Sports as the official broadcaster of the Asian Tour in India after agreeing a six-year deal with the golf body.
Globo continues World Cup journey with FIFA
FIFA has announced the extension of its broadcast rights agreement with Brazilian broadcaster Globo for the 2018 and 2022 World Cups.
Perform embraces YouTube with channel launches
Perform has announced the development of branded YouTube channels for its Livesport.tv and Goal.com brands that will see thousands of hours of live, highlights and sports news video content made available to millions of sports fans globally.
UEFA to unveil centralisation strategy at Soccerex
Soccerex has announced that UEFA general secretary Gianni Infantino and marketing director Guy-Laurent Epstein will be part of an exclusive session on UEFA’s plans to centralise media rights for national team matches at next month’s European Forum in Manchester.
Sport & New Media’s back!
Sport and New Media set to showcase the latest innovations in digital sport
Mobile strategies for sport and events – revealed!
A new SportBusiness event - the mSport Summit - comes to London on April 26th
Lines signs for Lagardere
Lagardere Unlimited, the sports marketing division of media company Lagardere, has appointed sports media veteran Phil Lines as its head of media activities for the Europe and Africa region as it seeks to continue its growth in the sector.
Al Jazeera and M6 snare Europa League rights in France
UEFA has awarded Europa League broadcast rights in France for the 2012-15 seasons to Al Jazeera and M6.