Media

The NBC Sports division of US media group NBCUniversal has struck a content and promotional deal with internet company Yahoo Sports that will allow the two companies to share their expertise in broadcast and digital media.

Havas Sports & Entertainment (HS&E) has become the latest major agency to make a move into the Brazilian market by announcing a strategic partnership with independent experiential marketing agency, Benza Promotions & Events.

The English Premier League will continue to be afforded live coverage across selected airlines and cruise ship operators after it signed a new three-year deal with the IMG Media agency.

The European Broadcasting Union (EBU) has renewed its agreement to distribute the European media rights to prestigious cycling event the Tour of Flanders for a further four-year period.

Leading football rights agencies Kentaro and the Figer Group have joined forces to announce plans for a joint venture which aims to exploit opportunities within the Brazilian football market and beyond.

US sports broadcaster ESPN has snapped up exclusive rights for the new college American football play-off system that will replace the Bowl Championship Series (BCS).

News Corporation has furthered its recent heavy investment in sports networks by agreeing a deal to acquire a 49% equity stake in US regional cable-television channel Yes Network.

The National Basketball Association (NBA) has announced a major new deal with YouTube which will see the platform live stream more than 350 Development League games during the 2012-13 regular season.

Football Federation Australia (FFA) has hailed a “huge vote of confidence” from its broadcast partners after it doubled the value of its domestic rights deal.

The Rugby Football Union (RFU) has partnered with YouTube to live-stream all of England’s autumn internationals in markets outside the UK that currently do not broadcast the games, in a deal the organisation claims is a first for international rugby.

Italian Serie A clubs have reached a preliminary agreement on the division of media rights revenues for the period spanning the 2012-13 to 2014-15 seasons, with the deal set to be ratified at a Lega Serie A assembly meeting on November 19.

News Corporation on Thursday completed a deal to buy out ESPN’s stake in their jointly-owned pan-Asian sports broadcaster ESPN Star Sports.

The future of the tournament known as ‘Asia’s Major’, the Singapore Open, has been secured for another five years after the Singapore Golf Association (SGA) and tournament promoters World Sport Group (WSG) signed what they described as a “landmark agreement”.

Triathlon New Zealand has partnered with international sports marketing agency RedTorch to market the remodelled Tri NZ High Performance Property to prospective commercial partners.

IMG Media has bolstered its cycling portfolio by agreeing a three-year deal with the Flanders Classics organisation, which represents a series of one-day races.

The West Indies Cricket Board (WICB) has been boosted by the agreement of a seven-year global broadcast deal with Dubai-based media group Taj Television.

The English Premier League has secured another cash injection with NBC Sports Group landing its exclusive US media rights for a significantly enhanced fee.

Eurosport and Infront Sports & Media have extended their long-term partnership for the 2013, 2014 and 2015 seasons of the Superbike World Championship (SBK), with the deal including new exclusivities in four markets.