Media

The Spanish Primera Division has become the latest major league to embrace YouTube after the video-sharing website agreed a three-year deal with Mediapro.

A new four-year broadcast rights deal worth £152 million between UK telecommunications company BT and Premiership Rugby has cranked up a dispute between the English league and the European Rugby Cup (ERC).

The Big 12 Conference has signed a 13-year extension to its media rights agreement with ESPN and Fox Sports in an expanded deal reportedly worth US$2.6 billion.

The London 2012 Paralympics has set new records in ticket sales and broadcast coverage to lift the Games to new levels of public engagement, organisers announced on Thursday.

The International Cricket Council (ICC) has ensured that news from the 2012 World T20 in Sri Lanka will reach every corner of the globe by signing distributors for the event.

Sports career network www.fieldoo.com, a new service for football players and agents, has been launched.

All eight stages of Britain's biggest professional cycle race will be live exclusively on ITV4 following a deal by SweetSpot, the organisers and promoters of the Tour of Britain.

Infront Sports & Media has signed a five-year extension to its deal with the Chinese Basketball Association (CBA) – an agreement that continues the biggest commercial partnership in the history of Chinese sport.

MP & Silva has been selected to distribute all qualifying and main draw tournament games for the 2013 World Baseball Classic (WBC), in a deal that enhances the agency’s ties with the sport.

ESPN will broadcast live coverage of the 2012 BDO (British Darts Organisation) Winmau World Masters in the UK for a second consecutive year.

Sky Sports has agreed a three-year deal with the NFL (National Football League) to broadcast live American football in the UK from 2012 to 2014.

IMG has agreed a three-year deal with the Russian Football Premier League (RFPL) to market and distribute it outside of Russia.

The ANO Sports Broadcasting consortium of Russian television companies has secured the rights to Sochi’s hosting of the 2014 Winter Olympic Games and the 2016 Summer Games in Rio de Janeiro in a deal with the Sportfive agency.

The SPORTFIVE agency announced that the invitation to submit offers for the media rights to the 2014 Olympic winter Games and 2016 summer Games has commenced.

The fledgling NextGen Series has secured a major boost with the announcement of a four-year broadcast deal with Eurosport.

Infront Sports & Media will continue to hold the marketing rights for the International Biathlon Union’s (IBU) World Cup and World Championships events through to 2018.

Major League Baseball (MLB) has struck an eight-year rights extension to its domestic broadcast deal with ESPN, and the new agreement with the cable-television giant is reportedly worth double the current contract.

The International Cricket Council (ICC) has extended its Australian broadcast deal with Fox Sports and the Nine Network from 2012 to 2015, with the new agreement set to conclude with Australia’s co-hosting of the Cricket World Cup.