Media
Insights: Thought Leadership in Sports PR
Four industry experts explain what makes great PR in event bidding, branding, working the digital channels and sponsorship activation
Perform strikes USA Today deal
Digital media company Perform has struck a deal with the USA Today Sports Media Group to provide more than 100 of the latter’s local digital platforms with online action from professional and collegiate American sports.
Liverpool steps up Turkish market push with Misli.com deal
English Premier League club Liverpool has unveiled a commercial partnership with Turkish betting brand Misli.com as it steps up its efforts to engage the country’s consumers and enhance its global betting strategy.
New Fox, Turner deals help MLB to double rights revenues
Major League Baseball (MLB) has finally confirmed bumper new broadcast rights deals with Fox Sports and Turner Broadcasting System that will start in 2014 and run through to 2021.
UEFA reveals details of CAA partnership
Uefa has confirmed further details about its tie-up with CAA Eleven, which has secured a deal to distribute a new centralised package of European national team rights, and believes the new model will help football’s European governing body to replicate the success of the continent’s top leagues.
CAA Eleven to spearhead UEFA’s central marketing strategy
UEFA has announced that the CAA Eleven company will assume responsibility for a new centralised media rights sales process for European qualifiers to Euro 2016 and the 2018 FIFA World Cup.
IMG to drive re-positioning of Sergio Tacchini brand
Sergio Tacchini has teamed up with IMG in a multi-year agreement, as part of attempts to reinvigorate the Italian sportswear brand.
ESPN deal takes NextGen Series global
The NextGen Series, Europe’s leading club football competition for young talent, has increased its global exposure by securing a four-year multimedia rights agreement with ESPN.
DFL uses Italy as pilot project for new digital rights model
The German Football League (DFL) has struck an innovative deal with digital media company Perform that will see it market and distribute live and highlights coverage of the 2012-13 1.Bundesliga season across digital platforms in Italy.
France to stage Heineken Cup final in 2014
European Rugby Cup (ERC) has announced that France will host the 2014 Heineken Cup and Amlin Challenge Cup finals in what could be the last staging of European rugby union’s leading club competition in its current format.
FISU seals multi-media partnership with Eurosport
The International University Sports Federation (FISU) has signed a wide-ranging six-year partnership with Eurosport which will grant wide exposure for its events.
MediaCom commences global plans by opening Moscow office
MediaCom Sport has become the latest agency to establish a presence in the Russian market, stating that its new office in Moscow will act as stage one of its global rollout plan.
Infront succeeds EBU as UCI rights partner
The International Cycling Union (UCI) has undertaken a change in strategy for the marketing of the broadcast rights to its key events by signing a partnership with Infront Sports & Media.
Sky Sports seals cricket rights hat-trick
UK pay-television broadcaster Sky Sports has bolstered its international cricket coverage by signing new deals with Cricket Australia, the Board of Control for Cricket in India (BCCI) and Cricket South Africa (CSA) – agreements which will include England’s showpiece Ashes tour to Australia in 2013-14.
PGA of America tees off IMG Media extension
The PGA of America has extended its international broadcast rights partnership with the IMG Media agency through 2016 in a deal that is set to broaden the exposure of the forthcoming Ryder Cup.
ERC claims “productive” talks on future of European Rugby
Heineken Cup organiser European Rugby Cup (ERC) has described Tuesday’s meeting in Dublin over the future of rugby union’s leading club competition as “productive”, adding that stakeholders will meet again on October 8.
LFP bets on Paf partnership
The Spanish Football League (LFP) has agreed a sponsorship deal with Finnish gaming company Paf.
Betfred jumps at opportunity to extend Gold Cup deal
Cheltenham Racecourse has announced that Betfred has extended its title sponsorship of the Gold Cup, one of the showpiece events of the British horse racing calendar, for a further three years.