Media

US software powerhouse Microsoft Corp takes aim at the couch potato market this week with the high-stakes launch of its top interactive TV product on a Portuguese cable network.

US broadcasters, Turner Network Television (TNT) and NBC have sold 11 of the title sponsorship entitlements for their joint coverage of the 20 NASCAR Winston Cup races.

The cost of servicing a debt of £4.5 billion ($6.3 billion) helped Telewest Communications, the UK’s second largest cable company after NTL, report a widening of losses to £209m ($294.4m) from £137m ($193m) for the three months to March 31.

The British and Irish Lions Tour of Australia will make its U.S. television network debut on Fox Sports World beginning with the June 8 match against Western Australia.

FAST Web Media, the creators of the EPLSoccer.com search engine, have launched a new site – Megasoccer.com - a soccer search engine with video news, features and data containing information on 45 countries, from over 80 leagues and over 1000 teams.

A Nigerian government delegation, led by Minister for Sport and President of Africa’s Supreme Council in Sports, Ishaya Mark Aku, is meeting this week with international agencies to invite bids for the commercial exploitation of the 2003 All-Africa Games.

A string of companies who are either suppliers of soccer equipment or soccer sponsors, are failing to refer to their link with the game on their web sites, according to research carried out by FAST Web Media, the company behind fapremier.com.

UK soccer stadium operator Stadium Radio has signed Clear Channel Radio Sales (CCRS) to sell advertising on the group’s array of stations in a new five-year deal.

Australian broadcaster Seven Network has defended its decision to only show delayed coverage of the first two-hour sessions of this summer’s Ashes contests between England and Australia, stating that it could not justify screening the cricket in an early evening timeslot.

US broadcaster NBC will lose an estimated $36 million in advertising revenue if the Los Angeles Lakers continue their winning streak and whitewash the Philadelphia 76ers in the NBA finals.

Coca Cola has signed Britain's biggest sports TV sponsorship deal ever with an agreement to promote Premier League soccer on UK commercial TV station ITV.

UK cable giant Telewest and interactive digital services network ITV Active have signed a deal with a company called Global Interactive Gambling (GIG) to bring instant gambling to television screens in time for the World Cup next year.

UK broadband entertainment specialists Sportev have appointed Media Action Sports (MAS) as their exclusive representative in Spain.

UK online gambling company Sportingbet.com has appointed Alfred Francis Ballester as its non-executive director.

Boxing promotion firm Main Events has chosen US-based company Sekanki to be its exclusive media asset management and strategy partner.

European basketball’s governing body FIBA has sensationally pulled out of plans for the unified Euroleague – claiming it could not work with ULEB.

Motorcycling’s MotoGP has signed a deal to produce a video game for Nintendo’s latest hand-held gaming console – the Game Boy Advance.

The Kirch Group has confirmed its intention to merge Kirch Media with the listed broadcast company ProSiebenSAT.1.