Media

Several private equity firms are looking into the possibility of competing for Premier League broadcast rights, according to the UK's Sunday Business newspaper.

Sponsorship value will double to $50 billion by 2010, or around 8.5% of global advertising spend, according to a recent survey.

British soccer fans may have a case to block media giants muscling into their clubs as they fight to bring the game back to its grass roots, a legal consultant told a conference on Thursday.

Malaysia's Sports Ministry will market the main stadium, indoor stadium and other facilities built for the Commonwealth Games to those wishing to use them after September, the New Stratits Times reported.

The Canadian Broadcasting Corporation (CBC) has become the latest to sign up as a rights holder for the KL Commonwealth Games.

A Paris sports bookshop is turning its soccer department into a poetry section during the World Cup finals as a protest against the big spending and media extravaganza surrounding the tournament.

Coca-Cola Co. and the National Basketball Association have unveiled a four-year marketing plan to cross-promote Coke's Sprite soft drink and the NBA as part of an ongoing global marketing partnership.

Dorna, the Spanish company which owns the marketing and commercial rights to the Motorcycle Road Racing Grand Prix has been bought by a British group, according to the Sunday Telegraph.

Optus Communications is liquidating its pay-TV sports channels, and is renegotiating its sports broadcast rights, putting football coverage in jeopardy.

The Seven Network is launching its new "virtual signage" technology during the telecast on 11 July, 1998, of the Bledisloe Cup rugby union broadcast.

American wrestlers will attend an international tournament in Iran in September, months after a groundbreaking visit by a U.S. team which launched exchanges between the two hostile countries.

The doping scanadal which threatens the commercial credibility of the troubled Tour de France has flared again after French authorities raided the hotel of Dutch team TVM after the race's 16th stage taking four riders for medical tests.

Boxing will appear on a Turner network for the first time, when lightweight champion Shane Mosley headlines a Sept. 22 Madison Square Garden fight card on cable network TNT.

Cricket authorities are likely to come under pressure to increase the jurisdiction of the third umpire following the planned use of slow motion replays in non-televised matches at next month's Commonwealth Games.

Childrens cabler TV company Nickelodeon will join the hoopla surrounding Mark McGwire's and Sammy Sosa's pursuit of the single-season home run record by running daily "Home Run Record Race" vignettes each night beginning today.

ABC's "Monday Night Football" is off to what's apparently its worst ratings start ever - despite hype surrounding the new early start time.