Media

The BBC says it would consider pitching a rival bid against Rupert Murdoch?s Sky for the rights to heavyweight boxing?s greatest prize ? live coverage of Mike Tyson against Lennox Lewis.

Online sports media company SportsLine.com has bought some assets of MVP.com, the online retailer with ties to basketball star Michael Jordan and hockey star Wayne Gretzky, and tapped a USA Networks unit to operate its flagship internet sports service's online store.

Sportinglife.com has finalised a deal with MSN.co.uk, to be the sole provider of live sports content for its football and sports channels.

ISL is ?no Titanic? according to its spokesman ? despite mounting industry speculation that it is in financial dire straits and one industry figure?s claim that it is the ?beginning of the end? for the Swiss marketing giant.

Craigie Taylor International, the Surrey based sponsorship and PR agency, has been appointed by Beck?s to handle the PR and exploitation programme of it?s Jaguar Racing and Formula 1 sponsorship in the UK.

Diageo PLC, the London-based marketer of alcoholic beverage brands such as Johnnie Walker, Guinness, Smirnoff and Tanqueray, have formulated a Super Bowl strategy to circumvent CBS's ban on hard-liquor ads.

Kirch Group has sold the German television rights for the 2002 soccer World Cup finals to two German channels and that it bought the pay-TV rights for the Olympic Games between 2002 and 2008 from them.

Car manufacturer Lexus has signed an exclusive naming rights deal with the 5,000-square-foot, members-only bar and restaurant on the event floor level of the First Union Center, home to the Philadelphia 76ers.

Commercial UK broadcast network ITV says it intends to dramatically increase viewing figures for Premier League soccer highlights.

sportbusiness.com has learned this morning that ENIC is hoping to announce the company?s expected buy-out of Sir Alan Sugar?s share-holding in Tottenham Hotspur Plc.deal today.

Online betting SportsBetting.com has launched Football Mania - a free prediction contest on this year's NCAA College Bowl Games.

Manoj Prabhakar, banned for five years by the Indian cricket board, said on Wednesday he had deserved better treatment for helping expose match-fixing.

SportsLine.com CEO and founder Mike Levy cast a doubt on the value of team web sites when he told delegates it was doubtful SportsLine would renew its association with the San Francisco 49ers web site.

Today sees the start of the IOC World Conference on Sport and New Media ? and you can stay up-to-date with all the latest news and views on sportbusiness.com.

The National Network (TNN) has won the exclusive cable rights to nine XFL games commencing February 11, 2001 and continuing through April 8.

The organisers of the Rugby League World Cup have revealed that the tournament made a profit of more than #2million ( $2.83 million )