Media

London rugby club NEC Harlequins has launched a new advertising medium based on rugby?s traditional association with beer.

Omega Networks has launched www.ticket2sports.com a broadband, online sports resource providing fans with a virtual ticket to video-on-demand for amateur sports.

Manchester United Plc has appointed Alison Ryan, currently head of public policy at NTL, to the newly created post of director of communications.

The NBA has teamed up with Intel Corp to enhance its online video service.

The International Olympic Committee's ethics commission has said it wants to ban athletes from betting on their own or their rivals' performances.

Satellite television operator British Sky Broadcasting has reached a five-year deal with British pay-TV rival NTL to supply a wide range of its channels to the leading UK cable operator.

?The X Games'' is fulfilling the two mandates that prompted ESPN to create them five years ago, according to Variety magazine.

This year?s WNBA Championship featuring a best-of-three game series between New York Liberty and the Houston Comets, will be broadcast to 154 countries and in 22 different languages.

Fuxito.com, the US-based online soccer media source, has named Terry Hillery, the ?At-Large North American Collegiate Entrepreneur of the Year?, as its director of Strategic Development and E-Commerce.

Microcast will showcase its live streaming video technology when it powers the upcoming internet broadcast of the 1st and 18th holes from the World Golf Championships-NEC Invitational.

Austria's soccer federation has been approached by Switzerland's head of state Adolf Ogi to discuss a possible joint-bid for Euro 2008, according to local media reports.

UK satellite and digital broadcaster BSkyB is to show this fall?s England soccer internationals against France and Italy exclusively live on its Sky Sports service.

Coca-Cola, one of the biggest names in sports sponsorship, is in talks with some of Formula One's top teams, believed to include Benetton and Jordan, with the aim of entering F1 racing sponsorship for the first time.

The International Football Channel (TIFC), the all-soccer programming network, is concluding agreements with one or more strategic partners; a move which secures the network?s objective of delivering its 24-hour coverage to Spanish-speaking television viewers.

PayForView.com, integrated on-line and off-line entertainment company, has acquired the internet broadcast rights to two international soccer games: The USA woman's championship team versus. Norway on July 30th and the Benfica versus Liverpool game on August 5th.

The Hungarian FA has sold the TV rights to first division matches for the next three years to Hungarian TV channel MTV and Dutch cable firm UPC, in a HUF3.1bn (#7.5m) deal.