Business

Sport's position at the top of the sponsorship league has been confirmed in a new survey which shows sport dominating the global sponsorship market with 70 percent of all deals.

The decision by beer brand Worthington to drop its sponsorship of English soccer's League Cup could be the spur to see Scottish Premier League teams compete in the event.

The Vivendi Universal-backed Italian Pay-TV platform Tele+ is reportedly considering the future of some of its sports rights as it looks to push through its proposed merger with rival platform Stream.

The climactic game of US college sports franchise the NCAA Basketball Championship proved a ratings success for host US broadcaster CBS.

The English Football League is on the hunt for a new sponsor for its cup competition after beer brand Worthington called time on its current deal.

The UK television production company TV Corporation has failed in its bid to turn offshore powerboat racing into a water-bourne version of Formula One motor racing.

The English Football League is demanding a £90m payment in August from financially troubled UK pay-TV platform ITV Digital or face a £500m lawsuit.

Golf's Johnnie Walker Classic will be held next year at Perth's Lake Karrinyup Country Club.

Former CART CEO Joe Heitzler has fired the latest shot in what is becoming a messy legal fight at the motorsports governing body.

The Yankees Entertainment and Sports (YES) network has expressed its 'disappointment' with cable operator Cablevision over the latter's refusal to enter carriage negotiations.

Sports sponsorship is considered to be one of the most effective ways to raise brand awareness of a company. But what happens when the property that a company sponsors is embroiled in a scandal?

The National Football League (NFL) has switched sides in the Cola Wars, preferring to now side with Pepsi rather than Coke.

Cash-strapped sports and entertainment company Sportsworld Media is to sell the separate parts of its business after failing to find a buyer.

Premiership soccer club Leicester City has signed a stadium naming rights deal with snack food giant Walkers, which will see the new arena called The Walkers Bowl.

The 'dumbing down' of cricket is likely to become a reality following news that tobacco firm Benson and Hedges is to end its 30-year sponsorship of the county cricket cup in the UK.

Bankrupted digital terrestrial network ITV Digital is reportedly considering returning broadcasting rights to soccer clubs in an attempt to appease the Football League.

Shares in a number of lower league English soccer clubs have slumped in the wake of ITV Digital's decision to call in the administrators.

Nasdaq-listed virtual imaging company Princeton Video Image has closed its acquisition of the assets of the Israel-based SciDel Technologies.