XP Investimentos

LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.

Liga Forte Futebol do Brasil (LFF), the group of 25 Campeonato Brasileiro Série A and Série B teams that was set up to drive forward talks on the direction of club football in the country, has hired f…