sela
Adidas enters ‘strategic partnership’ with Saudi-owned Sela
Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.
Newcastle finalises lucrative shirt sponsorship deal with Saudi-owned Sela
Newcastle United has finalised its front-of-shirt sponsorship with Saudi-owned event, retail and rights company Sela in a multi-year deal