Helbiz, the US-based micro-mobility company, has announced it is seeking partners for its media business, Helbiz Live, as it undertakes several measures to reduce costs

Helbiz Media is leveraging Serie B rights to build a sustainable strategy that will focus on subscriptions and sales across its extensive network, according to chief executive Matteo Mammi. In association with Helbiz.

US-based micro-mobility company Helbiz has announced the launch of a division in Europe, the Middle East and Africa to be headed by Matteo Mammi as chief executive in the region

Serie B coverage will remain the backbone of Helbiz Live, a newly launched live-streaming service, in Italy at least. However, with rights to the NFL and German football having already been added to the offering, Helbiz, a global micro-mobility services provider, has lofty ambitions for its new engagement channel.

Helbiz stunned the sports media business with its acquisition of Italian Serie B rights earlier this year, but the company believes the investment will bring a range of tangible benefits to its expanding empire.

Helbiz, the US-based micro-mobility company, has presented its innovative business model for the domestic streaming rights to Serie B, the second tier of Italian club football

Pandemic prompts significant reworking of original jersey pact