Helbiz Media is leveraging Serie B rights to build a sustainable strategy that will focus on subscriptions and sales across its extensive network, according to chief executive Matteo Mammi. In association with Helbiz.
Serie B coverage will remain the backbone of Helbiz Live, a newly launched live-streaming service, in Italy at least. However, with rights to the NFL and German football having already been added to the offering, Helbiz, a global micro-mobility services provider, has lofty ambitions for its new engagement channel.
Helbiz stunned the sports media business with its acquisition of Italian Serie B rights earlier this year, but the company believes the investment will bring a range of tangible benefits to its expanding empire.
Helbiz, the US-based micro-mobility company, has presented its innovative business model for the domestic streaming rights to Serie B, the second tier of Italian club football
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