HomeNewsEvents

Pyne predicts tech companies will eventually ramp up sports investment

George Pyne – the founder & chief executive of major sports investment group of Bruin Sports Capital – has said he is convinced that tech companies will scale up their investment in sport.

Speaking at the Sports Decision Makers Summit in Miami today, Pyne predicted that the tentative movements into sport taken by Amazon, Facebook et al would give way to serious engagement.

“Eventually you are going to see them come in because sport is so valuable it’s hard not to invest,” he said. “Eventually these tech companies are going to be the next Rupert Murdoch, and they are going to want sport.”

Drawing on the experience in media companies in the US, Pyne said: “What was the Fox network before it acquired NFL?  Not very relevant. Look at CBS after they lost the NFL. They were less relevant.”

Most recent

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.

After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.