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Pyne predicts tech companies will eventually ramp up sports investment

George Pyne – the founder & chief executive of major sports investment group of Bruin Sports Capital – has said he is convinced that tech companies will scale up their investment in sport.

Speaking at the Sports Decision Makers Summit in Miami today, Pyne predicted that the tentative movements into sport taken by Amazon, Facebook et al would give way to serious engagement.

“Eventually you are going to see them come in because sport is so valuable it’s hard not to invest,” he said. “Eventually these tech companies are going to be the next Rupert Murdoch, and they are going to want sport.”

Drawing on the experience in media companies in the US, Pyne said: “What was the Fox network before it acquired NFL?  Not very relevant. Look at CBS after they lost the NFL. They were less relevant.”