Pay-television broadcaster beIN Sports has finalised a deal for media rights for Major League Soccer in 11 markets in the Asia-Pacific region.
The deal is understood to have been agreed in principle last year. It covered the 2019 season, runs to the end of 2022, and includes rights in the 11 territories in which beIN operates in the region – Thailand, Laos, Cambodia, Indonesia, Timor Leste, Malaysia, Philippines, Hong Kong, Singapore, Australia and New Zealand.
The deal extends an existing agreement between beIN and the MLS. The broadcaster has shown coverage of the league in Asia-Pacific since 2015.
IMG holds the MLS international rights in an eight-year deal, from 2015 to 2022, with Soccer United Marketing, the commercial arm of the league and the US football federation. The agreement is global, excluding Canada and the US.
The Qatar-backed beIN is also currently broadcasting the Florida Cup, the exhibition tournament taking place at Exploria Stadium in Orlando, across 37 territories, including the Asia-Pacific region.