News

Unilever – which includes amongst its brands Flora, long-time sponsor of the London Marathon - has appointed the sponsorship strategy consultancy Redmandarin to lead the development of best practice sponsorship guidelines for use by all its regions and brands worldwide.

US Spanish-language network Univision Communications has promoted from within with the appointment of Ray Rodriguez to the new role of president and CEO of the media company.

Shoxygen Sports Marketing, the interactive online marketing solutions company for advertisers and publishers, has announced that AllianceSports/Rivals.com, Swell.com, Snowboarding.com and Boarding.com will be joining its network of sports related websites.

The government reviews of England’s beleaguered Wembley Stadium and the national athletics stadium at Picketts Lock, both being assessed by former Prison Service director Patrick Carter, will not be available until this Friday and next week respectively.

Sportshows Television, the UK-based independent producer specialising in water sports and adventure sports, said that Andrew Thornley, previously of the now defunct ISL Worldwide, would join the company as a sales and marketing manager.

UK broadband entertainment specialists Sportev said that 36 percent of those who visited its interactive video service paid to watch England beat Australia in the fourth Ashes Test at Headingley on Monday on its pay-per-view (PPV) highlights service.

The Pakistan Cricket Board (PCB) has asked the International Cricket Council (ICC) to "authoritatively" deal with India's refusal to play Pakistan in international cricket.

FIFA President Sebb Blatter has opened a new headquarter in Croatia for the Croatian Football Association.

Canadian marketing company Galaxy Sports has acquired an exclusive license from Umbro Worldwide to sell, market and distribute Umbro branded products to retailers in the United States in a five years deal starting January 1 2002.

Organisers of the Afro-Asian Games, the biggest sporting event to be held in India's capital New Delhi since the Asian Games in 1982, fear the event could be jeopardised because of a dispute between the Indian Olympic Association (IOA) and India's Sports Minister Uma Bharti.

The 16-year-old US National Lacrosse League (NLL) has secured its first national television deal after reaching a three-year agreement with CNN/Sports Illustrated (CNN/SI).

Heavyweight boxer Mike Tyson, who claims that a back injury forced him to pull out of his September 8 fight against Denmark’s Brian Nielson, is thought to be in talks with Don King about a new partnership.

CricInfo.com, the digital cricket information company, yesterday confirmed its billionth page view in 2001 – the first time that the site has passed this landmark in a calendar year.

A new plan enabling Michael Jordan to join the Washington Wizards' NBA franchise has reportedly been hatched by sports industry chiefs in New York.

NASCAR team Richard Childress Racing has secured Cingular Wireless as the sponsor for its No. 31 car next season in a deal worth a reported $10million (B

German sportswear giant adidas will make significant strides by 2002, according to leading analysts at international investment bank Merrill Lynch.

Nike Golf has signed a deal with hotly-tipped golfer Bryce Molder.

The company behind the official website for English Premier League soccer club Liverpool has signed a deal with online broadcasting specialist Servecast for the coming season.

Pan-american Sports Network (PSN), the pay television sports network in Latin America will offer complete coverage of the US Open tennis from August 27 to September 9.

Beer giant Foster’s has signed a new deal to sponsor Formula One’s Australian Grand Prix until 2006.