News

ESPN Software India Pvt Ltd is set to offer sports content including cricket and football via texts, SMS and video clips on mobile phones.

Telecommunications company Vodafone will sponsor Australian Football League club Brisbane Lions for the next three seasons in a multi-million dollar deal.

Representatives of Olympic and Paralympic Games sponsors from across Canada and around the world are gathered in Vancouver for the next two days for the second annual Vancouver 2010 Sponsor Workshop, hosted by the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

Organisers of Formula One’s season opening grand prix agreed a naming rights deal with financial services company ING.

The board of English Premier League club West Ham United is understood to be finalising a deal with Kia Joorabchian and his Israeli backer, Eli Papouchado for a £75m takeover of the club.

Formula One’s Spyker MF1 team agreed a three-year sponsorship deal with Philoderm, a skin care products company.

Italian Serie B club Juventus launched its own club channel "Juventus Channel", on November 1.

Organisers of Legacy Lives 2007 on 30 & 31 January 2007 in London, have announced the first line up of speakers to take centre stage at the conference.

English Premier League club Everton agreed a deal with Match Day Media Ltd for the club to link up to the trans-stadia TV network.

Following intensive lobbying by the European Sponsorship Association (ESA) and others, the threat of a ban on alcohol sponsorship has been lifted by the European Commission at least for the short term.

It is reported that India and Australia are set to play a five-match series in June 2007 in Canada and North America.

UEFA launched its new UEFAVideo Service to provide live internet coverage of UEFA Champions League matches in 96 countries.

Rugby union’s premier European club competition, the Heineken Cup, has secured distribution in over 100 countries.

Tove Okunniwa has been appointed to the new role of Head of MEC Sponsorship UK.

A unique official 2006 World Cup Final match ball, signed by World Champions Italy, is to go under the auctioneer’s hammer at the ROTA charity’s auction in Doha, Qatar.

The International Olympic Committee switched several events finals, including swimming and most gymnastics, at the 2008 Beijing Olympics to the morning in order to suit US broadcaster NBC’s scheduling.

Dentsu Inc concluded an agreement with Media Partners & Silva Limited for the co-distribution of a package of Italian Serie A media rights in Asia.

According to a recent study commissioned by WPP Group, Chinese sports fans have greater affinity with Olympic sponsors.

BBC SPORT renewed its contract to broadcast exclusive, live television coverage of the Masters golf tournament, from Augusta, Georgia.

An early sell-out is expected for the 2007 edition of SportAccord, be held on 23-27th April 2007 at the Shangri-La Hotel in Beijing, with the Beijing 2008 Organising Committee confirmed as event hosts.