News
Abu Dhabi signs up for FIA World Rally Championship
Abu Dhabi, the capital of the United Arab Emirates, was named as Official Destination Partner of the FIA World Rally Championship (WRC), in a new sponsorship deal.
ESA debates sponsorship evaluation framework
The European Sponsorship Association's ‘Future Sponsorship’ conference (November 8-9) in Brussels has discussed the establishment of a new framework for sponsorship evaluation.
Leeds Rhinos strike record kit deal
The Leeds Rhinos rugby league club have signed a record five year sponsorship deal with Australian apparel manufacturer ISC.
ESPN STAR Sports buys English FA rights
Asian sports broadcaster ESPN STAR Sports has renewed a multi-year exclusive agreement with England’s Football Association for the broadcast rights to the FA Cup, England internationals and the FA Community Shield on multimedia platforms for three seasons from 2008/9.
London 2012 unveils Olympic Stadium
The organisers of London 2012 have unveiled the design for the Olympic Stadium.
Hyundai baulks at price of A-League sponsorship
Professional soccer in Australia is facing a cash crisis after the A-League’s major sponsor Hyundai baulked at renewing its contact extension at Football Federation Australia's (FFA) asking price.
Premiere scraps 2008 outlook over Bundesliga TV rights
German pay TV broadcaster Premiere scrapped its 2008 outlook over uncertainty over the forthcoming TV rights sales process for German football’s Bundesliga – the German pay-TV market’s killer-application.
RTS to broadcast UEFA EURO 2008 in Serbia
RTS, the national public broadcaster in Serbia was awarded the TV rights for UEFA EURO 2008™.
Australian media threatens cricket boycott
Australian media companies are threatening to boycott the international cricket season in a row with Cricket Australia over media access.
The RFU reappoints CPS as rights agency
The Rugby Football Union reappointed Copyright Promotions Sport as its exclusive worldwide rights agency, responsible for developing the RFU brand through commercial partnerships.
Owners dominate Football’s Rich List
Football’s latest Rich List reveals that only 14 players are among the top 100 wealthiest individuals in the sport, with owners and investors dominating the list.
Diageo could be on starting line for London 2012 deal
Diageo is reported to be in talks with the organisers of the London 2012 Olympic Games to become a tier-one domestic partner.
The Football League agrees deal with BSkyB and BBC
The English Football League secured new three-year deal, from 2009-10 to 2011-12, with Sky Sports and BBC Sport worth £264 million.
Spanish court rules in Mediapro- Sogecable battle
A Spanish court ruled that Mediapro must acquire the TV rights for Spanish football’s Primera Liga from Sogecable’s Audiovisual Sports in order to continue broadcasting league coverage.
Green light for Reds stadium
Liverpool City Council has given Liverpool FC the green light to build a new £400m stadium near the club’s existing Anfield site.
Nike appoints Hoyt to soccer role
Nike has appointed Bert Hoyt as VP and general manager of global football.
HOK Sport wins award for Torino venue
International architects HOK SVE and Studio Zoppini have won a Gold Medal awarded by the International Olympic Committee (IOC) and the International Association for Sports and Leisure Facilities (IAKS) for their work on the Torino speed skating arena.
MCC appoints Pitch PR for debenture scheme
Marylebone Cricket Club (MCC), the storied English cricket club, has appointed Pitch PR to undertake a PR campaign promoting its new Grand Stand Debenture scheme at Lord’s cricket ground, the home of MCC.
OmniTicket Network wins Singapore GP contract
Singapore GP Pte Ltd has appointed OmniTicket Network, a provider of admission and venue management systems, as exclusive ticket distributor for the 2008 Formula 1 Singapore Grand Prix.
Work on 2012 stadium to start early
London 2012 officials say that building work on the Olympic stadium will start in April of May of next year, three months ahead of schedule.