News

Business

Food manufacturer, McCain, has agreed a £5 million sponsorship deal with UK Athletics (UKA), the sport’s governing body in the UK, for five-years, until 2013.
Events

A1GP World Cup of Motorsport has entered into a partnership with the Gauteng Provincial Government for the hosting rights for the South African A1GP event.
Media

American cable television network, ESPN, said its broadband service, ESPN360.com, recorded over three million video streams of live sports during June – its highest ever traffic.
Media

US network, GolTV, has acquired the exclusive live television rights in North America for the Emirates Cup, for the next three-years from 2008 to 2010.
Events

Italy will bid to host either the 2015 or the 2019 Rugby World Cup, according to the Italian Rugby Federation (FIR).
Events

Kazakhstan will bid to host the 2018 Winter Olympics, according to local press reports.
Business

Industrial brand management company, Barloworld, will end their cycling team sponsorship after the Tour de France.
Events

The International Cricket Council (ICC), cricket’s governing body, will decide this week whether September's Champions Trophy can take place in Pakistan.
Business

Energy company AREVA has agreed to become the main sponsor and jersey sponsor for German football team 1.FC Nürnberg for the 2008-09 season.
Sponsorship & Marketing

Badminton is the number one racket sport in England according to research by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University.

The Super 14 playoffs could increase to six teams from next season after the Sanzar unions agreed to revise the format in order potentially expand the competition.
Media

Germany’s federal cartel office has approved the centralised marketing of German football's Bundesliga TV rights by the German football association, the Deutsche Fußball Liga’s (DFL), in conjunction with Leo Kirch.
Media

MP & Silva (MPS) was appointed as the exclusive Media Advisor of the domestic market, and the exclusive international rights holder for the UAE Football League (UFL), the United Arab Emirate’s (UAE) newly created top-tier professional football league.
Media

Television advertisement rates for the second edition of the Indian Premier League (IPL) are set to increase by 50 per cent, according to analysts.
Media

US telecoms companies Verizon and AT&T will show live coverage of the 2008 Olympics Games on their mobile, IPTV and broadband platforms after agreeing distribution deals with US Olympic broadcaster, NBC.
Events

Doug Logan was appointed as the new CEO of USA Track & Field (USATF), the sport’s governing body in the US.

Major League Baseball (MLB) said that it would consider shutting down the league mid-season if Chicago or Tokyo were selected to host the 2016 Olympic Games.
Media

The European Broadcasting Union (EBU) has extended their partnership with European Athletics, the sport’s governing body, for a further four years, from 2008 until 2011.
Events

The England and Wales Cricket Board (ECB), the sport’s governing body, is to launch a new English Premier League (EPL) cricket competition involving all 18 counties, two overseas teams and international players.
Media

Australian commercial broadcaster, Network Ten, is considering launching a sports-only channel next year in a bid to compete with pay-television’s Fox Sports franchises, according to local press reports.