Portugal
ESPN CLASSIC SPORT LAUNCHES IN PORTUGAL
ESPN Classic Sport has launched in Portugal on popular cable network Cabovisao.
VODAFONE SPONSOR JAPANESE SOCCER SIDE
Vodafone K.K. has agreed to sponsor Urawa Red Diamonds (Urawa Reds) soccer club in the J.League Division 1 (J1) for two years starting with the 2005 season.
ESPN CLASSIC SPORT TO DEBUT IN BELGIUM
ESPN Classic Sport is set to launch in Belgium on Monday, following a carriage deal secured with leading Belgian cable operator Telenet.
PERSPECTIVE ON NEW MEDIA SPONSORSHIP
Sports leaders need to take a more pragmatic approach to new media’s role in sponsorship if they are to exploit its true value, according to the chairman of London and Leeds-based sports marketing company, Navigator.
JONES IN AUSTRALIAN A1 TEAM
Australian Alan Jones has become the second ex-Formula One world champion to link up with the new A1 Grand Prix series.
JONES IN AUSTRALIAN A1 TEAM
Australian Alan Jones has become the second ex-Formula One world champion to link up with the new A1 Grand Prix series.
PORTUGAL TO HOST WORLD CUP OF GOLF
Next year's World Cup of Golf will be staged at the Victoria Clube de Golfe Course at Vilamoura in Portugal, the European Tour has announced.
ESA SET FOR BUMPER CONGRESS CROWDS
The European Sponsorship Association says its annual congress next month in Portugal will boast its largest ever number of participants.
SAINTS IN T-MOBILE DEAL
Premier League soccer club Southampton has tied up a new deal with telecommunications giant T-mobile.
Sponsorship works… so let’s tell the world
The summer months have long been considered the Silly Season. It’s a time of the year when the attentions of otherwise serious people turn towards beaches and barbequeues, allowing everyday concerns to play second fiddle for a while. It’s the time of year when great sporting events dominate the casual conversational agenda and newspapers, glad of something to report, promote soccer players, tennis stars and IT Girls in very little except Ascot hats, to the front pages.
Becks’ balloon ball sold
The ball England captain David Beckham ballooned into the crowd during the Euro 2004 penalty shoot-out against hosts Portugal, has been sold at auction for just over EUR28,000.
Open tees up 3 package
UK video mobile network 3 this week launches its service devoted to the Open golf which gets underway tomorrow in Scotland.
Euro 2004 organiser dies
The assistant tournament director of this summer’s Euro 2004 tournament in Portugal has died.
Euro TV smash
The total audience for the Euro 2004 soccer tournament is set to far outweigh that of the Super Bowl, a major new study is to reveal.
UEFA’s online goal
The official website of Euro 2004 had more than 40m visits according to official figures – and saw traffic increase by 285 percent compared to visits to the Euro 2000 site.
Oswald’s trip to ecstatic Athens
The IOC’s chief inspector of preparations for the Athens Olympic Games will once again visit the Greek city this week with the Games’ opening ceremony less than 40 days away.
Financial backing for Champions Tour
The Stanford Financial Group has signed up as official sponsor of the rankings on tennis’ Delta Tour of Champions.
UEFA chiefs meet in Lisbon
UEFA’s Executive Committee meets in Portugal today with a number of key commercial issues on the agenda.