North America
COMMERCE BANK EXTENDS ITS TITLE SPONSORSHIP AGREEMENT TO 2009
Commerce Bank extended its title sponsorship of the Commerce Bank Championship with US golf’s Champions Tour until 2009.
NFL TEAMS PLAY DOWN DIRTY BOMB THREAT
Security forces in the US say there will be no additional measures rolled out this weekend after a threat of dirty bombs being released at a string of NFL stadiums was deemed ‘not credible’.
SEVEN-UP FOR NEW MLB TV DEAL
Major League Baseball has reached a new seven-year agreement with Turner Broadcasting System (TBS).
IOC MEMBER HODLER DIES
The man who exposed the corruption behind the Salt Lake City bid to host the Winter Olympics has died.
WTA PRESIDENT SERVES UP TOP AWARD
Stacey Allaster, president of the Sony Ericsson WTA Tour, has been become the first woman to scoop a top sports business award in Canada.
NIKE BOOSTS BRAND PROPOSITION
Nike brand president Charlie Denson has announced five new vice president positions in Asia Pacific, Europe and global sports marketing as the sportswear giant looks to reinforce its global brand strength.
HEAT IS ON FOR THE BAHAMAS
NBA side Miami Heat has signed a three-year deal to make the Islands of the Bahamas the club’s ‘preferred destination’.
EPCOR POWERS INTO 2010 WINTER GAMES
Organisers of the Vancouver 2010 Winter Olympic Games have confirmed EPCOR Utilities as a new partner.
VANOC SET TO UNVEIL SPONSOR
Organisers of the Winter Olympic Games in Vancouver in 2010 will today unveil a new sponsor.
DUGGAN GETS NIKE HOCKEY POST
Sportswear giant Nike has promoted sales chief Mark Duggan to head up its Nike Bauer hockey subsidiary.
PALMER EXTENDS ENDORSEMENT DEAL
He may be about to retire from tournament golf, but the man whose handshake with IMG founder Mark McCormack initiated modern day sports marketing still has commercial appeal.
PLAYERS INC RECRUIT EXEC
The licensing and marketing subsidiary of the NFL Players’ Association has hired Dextor Santos as vice president of player marketing.
SAMUELS JOINS BONHAM GROUP
Paul Samuels, former head of sponsorship for O2, has been appointed as chief executive of The Bonham Group Europe.
ESPNSOCCERNET.COM TO LAUNCH IN FOUR MORE LANGUAGES
ESPN.com’s website ESPNsoccernet.com will launch in four additional languages by the end of the year.
WHITE SOX SPONSORSHIP MEANS GAMES BEGIN AT 7:11
Major League Baseball’s Chicago White Sox will start weeknight home games at 7:11pm under a sponsorship deal with convenience store 7-Eleven.
FIBA AMERICAS GIVES VENEZUALA EXTRA TIME
FIBA Americas has given Venezuela until Monday to come up with a suitable financial package to beat Las Vegas or San Juan in order to host the Beijing 2008 Olympic qualifying tournament next August.
DISCOVERY CHANNEL IN CYCLING TALKS
The Discovery Channel has reportedly begun negotiations to renew its $10 million to $15 million-a-year sponsorship of its US-based road cycling team.
CHAMP CAR LOSES FORD SPONSORSHIP FOR CANADIAN RACES
The Ford Motor Company pulled its sponsorship from Canada's three Champ Car World Series events.