Indian Subcontinent

The Sri Lanka Premier League (SLPL) has secured a major commercial boost ahead of its impending debut by signing up Indian business conglomerate Mahindra & Mahindra as its title sponsor.

The Sri Lanka Premier League (SLPL) has become the latest major sporting event to partner with YouTube, with organisers announcing that the entire debut season of the Twenty20 cricket tournament will be streamed live.

Hockey India has secured a multi-year broadcast agreement with ESPN Star Sports (ESS) for the new Hockey India League (HIL), with the contract also granting the pan-Asian sports broadcaster rights to national team games.

One of sport’s most celebrated rivalries is set to resume after the Board of Control for Cricket in India (BCCI) on Monday reopened bilateral ties with its Pakistani counterpart by inviting Pakistan to tour the country later this year.

The All India Football Federation (AIFF) has confirmed it is holding talks with IMG over launching a franchise-based competition modelled on cricket’s Indian Premier League (IPL).

ESPN Caribbean has acquired the rights for International Cricket Council (ICC) events and the Champions League Twenty20 through to 2015 in a deal with ESPN STAR Sports (ESS).

The cash-strapped Sri Lanka Cricket Board is seeking to tap into the commercial attractiveness of the Twenty20 version of the sport by inviting bids for investment in the seven teams for its new league.

The Superbike World Championship is set to become the first major motorcycling series to enter India after a four-year deal was reached to stage a race at the Buddh International Circuit near New Delhi.

The Sahara Group is poised to extend its cricket backing by becoming the new main sponsor of the Bangladesh national team.

The Indian Premier League (IPL) has suspended five players until an inquiry into an alleged corruption scandal is completed.

ESPN Star Sports (ESS) has signalled its intention to tap into the growing sports events market in India by launching a dedicated division of its Event Management Group (EMG) arm in the country.

Indian Premier League (IPL) Kings XI Punjab has filled its sponsorship void ahead of the start of its 2012 campaign by announcing Videocon d2h as its new title sponsor.

News Corporation-owned Asian pay-television broadcaster Star TV has pulled off a major coup by snapping up worldwide broadcast rights for India cricket matches in a six-year deal.

Emirates has retained its ties to the Indian Premier League (IPL) by agreeing a deal to become the new shirt sponsor of the Deccan Chargers.

YouTube has furthered its drive into the sports market by striking a deal with India’s Bridgestone World Series Hockey (WSH) that will allow the inaugural edition of the tournament to be streamed live on the video-sharing website.

The International Olympic Committee (IOC) has stated it will take no action against disgraced Indian Olympic Association (IOA) president Suresh Kalmadi as he has effectively relinquished his role at the organisation.

India’s Super Fight League (SFL) received a major boost ahead of its launch on Sunday with the announcement of a broadcast deal with entertainment network Colors.

The soon-to-be-launched Ten Golf channel is set to replace ESPN Star Sports as the official broadcaster of the Asian Tour in India after agreeing a six-year deal with the golf body.