France

French Ligue 1 football club AC Ajaccio has elected to sell its shirt sponsorship on a match-by-match basis, with the initiative set to begin through a partnership with DealOuFace.com for Friday’s game against Paris Saint-Germain (PSG).

The European Handball Federation (EHF) has announced that the French city of Nantes will host the inaugural edition of its Men’s EHF Cup final tournament.

Paris City Hall has announced that it is set to end the annual subsidy it pays to Ligue 1 giant Paris Saint-Germain (PSG), stating that the measure does not tie in with France’s current austerity drive.

European Rugby Cup (ERC) has announced that France will host the 2014 Heineken Cup and Amlin Challenge Cup finals in what could be the last staging of European rugby union’s leading club competition in its current format.

Paris Saint-Germain (PSG) is in advanced negotiations with a Qatari financial institution over a major sponsorship deal that could be worth as much as Eur100 million per season, according to AFP.

Paris Saint-Germain (PSG) has signalled its intention to create a sporting empire modelled on FC Barcelona and Real Madrid in the latest demonstration of its growing ambition.

The FEI (International Federation for Equestrian Sports) will launch its first branded clothing collection after signing a merchandise license agreement with clothing manufacturer euro-star Reitmoden.

Olympique Lyonnais has sealed a two-year deal for Hyundai to become the Ligue 1 giant’s new shirt sponsor.

French President Francois Hollande has stated he would back a bid for the 2024 Olympic Games if “all the conditions of success are present”.

Paris Saint-Germain (PSG) has announced that it will seek to market its rapidly developing brand in-house after reaching an agreement to end its partnership with Sportfive.

Allianz has bolstered its portfolio of stadium naming rights partnerships by agreeing new deals with English rugby union club Saracens and the new home of French Ligue 1 football team OGC Nice.

The French government has asked the country’s motorsport federation (FFSA) to investigate the potential of staging a Formula One race just months after the apparent collapse of a similar proposal.

French financial services giant LCL has renewed its long-standing partnership with the Tour de France by agreeing a new five-year deal with the cycling event’s organiser, Amaury Sport Organisation (ASO).

The French Rugby Federation (FFR) has taken a major step towards developing its own national stadium by announcing that the commune of Evry-Essonne has been selected as the site of a new 82,000-seat venue.

French Football League (LFP) president Frédéric Thiriez has admitted that the revenue generated by the next set of Ligue 1 domestic rights is “not satisfactory” but maintained that the League had averted a potential “catastrophe”.

The decisive final day of dramatic racing at the America's Cup (AC) World Series World Series in Newport will be shown coast to coast in the USA on NBC on July 1, signalling the return of live AC racing to network television in the United States for the first time in 20 years.