Asia

Telstra has renewed its sponsorship deal with the Australian Olympic Committee (AOC), extending the association to 16 years.

FIFA World Cup TV rights holder Infront Sports & Media has signed a new deal for the 2006 tournament in Germany.

Sri Lanka has been chosen as the host nation for the revival of the sub continent's flagship limited-over cricket tournament the Asia Cup.

ICC Development International, the commercial arm of the International Cricket Council, has reached an agreement with marketing firm Sportsbrand Media Group to distribute a TV magazine show.

The Olympic Council of Asia has announced that it will hold its major council meetings to coincide with the Qatar Sports International (QSi) event in Doha on April 5-7.

Extreme Entertainment, formerly Extreme International, has signed a new deal with broadcasters in India and West Africa.

Organisers of the first Formula One Grand Prix to be staged in the Middle East have appointed one of the sport’s best-known names to ensure the project is delivered on time and is a success.

Nabon Noor, former senior vice president of the Asian Football Confederation (AFC), has died. He was 74.

The Qatar National Olympic Committee (QNOC) is to repeat its successful business event Qatar Sports International (QSi) in April.

Bernie Ecclestone has once again spoke out in defence of the first Formula One Grand Prix to be staged in the Middle East – and played down reported terrorist threats to the event.

Sportswear giant adidas is looking to further enhance its association with golf, after adidas Golf was chosen as the ‘preferred apparel supplier’ to the British Open Golf Championships.

US cable network The Tennis Channel has reached a three-year rights deal with the WTA Tour.

Pan-regional Asian sports broadcaster ESPN STAR Sports (ESS) has successfully concluded an exclusive multi-year rights agreement with the English Football Association.

FIBA has signed a deal with the Press Association to provide editorial for its official website.

The NFL has struck a TV rights deal for live coverage of next month's Super Bowl with Chinese national broadcaster China Central Television (CCTV).

Malaysia is to post a bid to host the 2010 Asian Games.

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Former US congressman and chairman of USA Football Jack Kemp will present a keynote address at the forthcoming International Sport Summit 2004 conference.