Asia

The Asian Football Development Project (AFDP) has entered into a one-year strategic partnership with beverage giant PepsiCo.

Indian Olympic Association (IOA) acting president VK Malhotra has claimed that the Indian government is “bent on destroying the autonomy” of the country’s sporting bodies after a meeting designed to lift the organisation’s ban from the Olympic Movement was again postponed.

Carlsberg has broadened its football sponsorship portfolio by agreeing a three-year deal to become the exclusive beer partner of the Chinese Super League (CSL).

The PGA Tour and leading audio technology firm Bose have announced a three-year sponsorship deal for category rights in China, with the deal marking the first official corporate sponsorship for exclusive rights the golf organisation has made outside of the United States.

The Indian Premier League (IPL) has further bolstered its commercial portfolio ahead of the 2013 season of the Twenty20 cricket competition, with Star India becoming one of its main sponsors despite not being an official broadcast partner.

Istanbul underlined the Turkish city’s major transport infrastructure improvements to the International Olympic Committee’s Evaluation Commission on Tuesday as it stepped up its bid to host the 2020 Olympics.

The Indian Premier League (IPL) has filled one of its main sponsorship categories ahead of the sixth season of the Twenty20 cricket tournament after announcing a five-year deal with Yes Bank.

Leading sports rights agencies Pitch International and MP & Silva have joined forces to launch a partnership designed to develop and manage joint projects across the Asian market.

Indian subcontinent pay-television broadcaster Taj TV has snapped up the broadcast rights to the Glasgow 2014 Commonwealth Games across the region after agreeing a deal with the event’s organising committee.

Golf’s Asian Tour has opened up a new sponsorship category after signing up Saxo Capital Markets in a one-year deal that will allow it to become the organisation’s official statistics partner.

The International Olympic Committee (IOC) said it was “hugely impressed” by Tokyo’s bid to host the 2020 Olympic Games as its Evaluation Commission wrapped up its visit to the Japanese capital on Thursday and prepares to turn its attention to Madrid’s credentials.

The International Hockey Federation (FIH) has reiterated its commitment to the Indian market by announcing New Delhi as the host of the inaugural World League Finals, along with the 2013 Junior World Cup.

The National Basketball Association (NBA) has furthered its drive to expand its global footprint by announcing that the cities of Bilbao, Manchester, Manila and Rio de Janeiro will host pre-season games for the first time under its 2013-14 ‘Global Games’ schedule.

The Chinese Football Association (CFA) is seeking to harness the worldwide popularity of David Beckham after announcing the former England captain as the first global ambassador for Chinese football.

Japanese Prime Minister Shinzo Abe told International Olympic Committee (IOC) inspectors in Tokyo on Monday that the city’s bid to host the 2020 Olympics was “second to none”.

Canon is to become the official imaging partner of the Asian Tour after agreeing a three-year deal with the golf organisation to run until the end of 2015.