Danish Pokalen

Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.

An invitation to tender for Danish football’s Pokalen knockout cup competition, covering 2024-25 to 2029-30, has been issued.

Oddset, the sports betting brand of national lottery operator Danske Spil, has secured title sponsorship of the Pokalen, Danish football’s knockout cup competition, in a four-year deal.