Press Release

2017 kicked off with another historic SPORTEL convention. To the date, two decades ago SPORTEL introduced the first ever spring convention in Miami and 20 years later has returned as SPORTELAmerica.

LAUSANNE, Switzerland – SportAccord Convention today unveils first details for a magical night of culture, music and the performing arts at this year’s Opening Ceremony, as well as giving delegates the opportunity to experience the same menu as the Queen of Denmark, Margrethe II at her 75th Birthday. This year’s 15th edition of the Convention will take place in the European Capital of Culture, Aarhus, Denmark from 2 – 7 April 2017, whose citizens are attributed with being some of the happiest people in the world.

“The Mohammed Bin Rashid Al Maktoum Creative Sports Award” has announced the opening of the registration door for 9th Edition of the Award, from 1st April to 31st Aug. 2017.

LAUSANNE, Switzerland – SportAccord Convention is delighted to confirm that Michael Evans, President of the Alibaba Group will be the Keynote for this year’s Plenary Conference, Innovation in Action at the 15th edition, to be held at the Aarhus Convention Center, Denmark from 2 – 7 April 2017.

LAUSANNE, Switzerland – SportAccord Convention is delighted to welcome the return of Dow Jones, a global provider of news and business information, as the Top Media Partner for this year’s SportAccord Convention – the world’s premier and most exclusive annual event at the service of sport.

LAUSANNE, Switzerland – SportAccord Convention is pleased to welcome the 17th FINA World Championships 2017 Budapest – Balatonfüred onboard as a Gold Partner for this year’s SportAccord Convention taking place in the European Capital of Culture Aarhus, Denmark from 2 – 7 April 2017.

The historic SPORTEL convention looks at close to 30 years of providing the most influential business meeting for the international sports marketing and broadcasting industry. With the headquarters in the Principality of Monaco, this unique annual meeting managed to unite the elite and still the world makes the effort to be at SPORTEL conventions every year. Exactly 20 years ago a new convention was born into the SPORTEL world, the spring convention SPORTELAmerica and soon after SPORTELAsia. The industry was in need of a meeting that was more territorial. The organization reacted, delivered and now 20 years later the SPORTEL Spring Conventions are an absolute necessity for the industry, building a bridge to better connect and build a future for sports.

Play for Change (PFC), a global charity that harnesses the power of sport to empower children and the communities they live in, has been announced as the official charity partner to BIKE Channel Canyon (BCC) – a brand-new, UK-based, professional cycling team. It is hoped that the partnership will increase the exposure of PFC, helping the charity to achieve its core purpose of driving social change for vulnerable children and their communities around the world.

LAUSANNE, Switzerland – SportAccord Convention is delighted to confirm that Mélanie Duparc, Coordinator from Smart Cities & Sport, will facilitate ‘City-to-City’ at this year’s #SAC2017 City Day on Tuesday, 4 April 2017 in Aarhus, Denmark.

LAUSANNE, Switzerland – SportAccord Convention is delighted to confirm the ‘Supporter’ partnership with LawInSport for its 15th edition including the LawAccord conference set to take place during the Convention in Aarhus, Denmark on Thursday 6 April 2017. Based in London, LawInSport specialises in providing legal educational materials and support to clients in the sports industry as well as facilitating one of the world’s largest online sports law resources. This service provides over one thousand members with access to expert commentary and analysis on the latest legal issues and developments from the world of sport.

LAUSANNE, Switzerland – SportAccord Convention is delighted to share details of the City Forum which forms part of City Day on Tuesday 4 April, taking place at the Convention Center in Aarhus, Denmark, this year’s European Capital of Culture. This year’s SportAccord Convention will have well over twenty cities present, and the 2024 bid cities presenting their short introductions at the afternoon session of the ASOIF General Assembly.

LAUSANNE, Switzerland – SportAccord Convention is delighted to announce Dow Jones Sports Intelligence, the only due diligence and research service tailored specifically to the sports industry, as a Gold Partner for this year’s Convention focused on ‘Innovation In Action’, taking place in Aarhus, Denmark from 2 – 7 April 2017.

SPORTELAmerica, the Sports Marketing & Media convention will be held from 14 to 16 March at the JW Marriott Marquis Hotel in Miami. For 27 years SPORTEL features international decision makers, representing sports networks, Internet and social media, world federations, production and content right owners, as well as technology providers and marketing agencies, simply any business related to sports event and media business.

LAUSANNE, Switzerland – SportAccord Convention is pleased to reveal this year’s MediaAccord programme for SAC2017 with the underlying premise ‘No Sport is Too Big, Or Too Small’. This year’s conference sessions will consider the power of innovative thinking to transform opportunities no matter what size the sports discipline. MediaAccord will take place on Wednesday, 5 April from 14.00 – 17.30 at the Scandinavian Center in Aarhus, Denmark, this year’s European Capital of Culture.

SPORTELAmerica, the Sports Marketing & Media convention will be held from 14 to 16 March at the JW Marriott Marquis Hotel in Miami. For 27 years SPORTEL features international decision makers, representing sports networks, Internet and social media, world federations, production and content right owners, as well as technology providers and marketing agencies, simply any business related to sports event and media business.

LAUSANNE, Switzerland – SportAccord Convention today announced the Sports Bureau of Macao SAR Government will be a Gold Partner again for this year’s 15th edition taking place from 2 – 7 April 2017 in the waterside city of Aarhus Convention Center in Denmark.

LAUSANNE, Switzerland – SportAccord Convention today provided an update on the Plenary Conference programme ‘Innovation in Action’ including speakers, additional sessions, and partners. SportAccord Convention will be held from 2 – 7 April 2017 at the Scandinavian Center in Aarhus, Denmark, this year’s European Capital of Culture.

LAUSANNE, Switzerland – SportAccord Convention is delighted to announce its Principal Media Partners, SportBusiness Group, Sportcal and Yutang Sports to help promote and deliver news stories at this year’s Convention taking place from 2 - 7 April 2017. Now in its 15th edition, the annual 6-day event is attended by key decision-makers across sport and industry who will gather in the stunning city of Aarhus, Denmark.