#SAC2017 ‘MediaAccord’ examines ways to transform media opportunities powered by innovative thinking and kicks off with CBC Sports

LAUSANNE, Switzerland – SportAccord Convention is pleased to reveal this year’s MediaAccord programme for SAC2017 with the underlying premise ‘No Sport is Too Big, Or Too Small’. This year’s conference sessions will consider the power of innovative thinking to transform opportunities no matter what size the sports discipline. MediaAccord will take place on Wednesday, 5 April from 14.00 – 17.30 at the Scandinavian Center in Aarhus, Denmark, this year’s European Capital of Culture.

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