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(Craig Mercer/MB Media/Getty Images)

World Cup opener drives record figures for domestic broadcaster TF1

France’s 27-13 win over New Zealand in the opening match of the 2023 Rugby World Cup generated record viewing figures in the host country, vindicating the move by commercial broadcaster TF1 to hold on to the pick of the rights.
(Cricket Australia)

South Africa and Australia unveil sleeve sponsors for Cricket World Cup

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as sponsors for the men’s Cricket World Cup, taking place in India next month.
(Photo by Richard Heathcote/Getty Images)

Top-tier additions drive Ryder Cup sponsorship revenue uplift

Sponsorship revenue for the Ryder Cup has risen by 153 per cent during the current cycle after the additions made to the premium Worldwide Partner tier.