Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
The Caribbean Association of National Olympic Committees (CANOC) has announced that Guadeloupe will host its inaugural Caribbean Games next year, over a decade on from when the multi-sport event was due…
Mediapro, the production and media rights agency, is said to have joined the growing number of broadcasters and agencies in calling for the Argentinian Superliga to reissue its international rights tender
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.
The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.