The 26th Anniversary edition of the Awards retains many of its popular categories (arts, sport, consultancy, media, etc), but has also introduced a range of innovations and enhancements to reflect the dynamic nature of the market. These include a one-off Craft & Creativity Award (2020 Vision) and a special category targeting all World Cup sponsorships that were activated in the last year. In addition, there are opportunities to win in areas such as social purpose, PR, mass participation, research and innovation.
With the issue of gender equality still prominent in wider society, one of this year’s most significant categories will be Best Sponsorship of Women’s Activities. No less important however are the Sustainability Sponsorship category and Best Use of Sponsorship To Encourage Diversity & Inclusion. For a full list of categories go here.
UKSA organiser Rosemary Sarginson said: “This has been another intriguing year for the UK sponsorship industry as brands seek to navigate the Greta Thunberg effect, the rise of the streamers and the never-ending Brexit saga; all while trying to get inside the heads of the Insta/esports/festival-loving youth audience. Our categories are designed to try and tell the story of the industry, while celebrating the hard work and creativity that goes into a great campaign.”
While the early bird deadline is UKSA’s first call to action and offers a discounted rate, there is still plenty of time in the New Year to enter the Awards. The final deadline is January 17, 2020 and the Awards Gala Dinner itself is on March 24 at the London Marriott Hotel Grosvenor Square. We’re delighted that our host will be BBC Royal Correspondent Jonny Dymond.
How To Enter
For more information on How To Enter the 2020 UKSA Awards contact Rosie Sarginson or follow this link to registration. Don’t miss out on one of the industry event highlights of the year.
Why You Should Enter
Here is a background article that spells out some of the reasons for getting involved. You could also look at this article in which some of our experienced UKSA judges explain their likes and dislikes.
How To Win
The awards aim to reflect current trends in the industry as closely as possible and are judged by leading execs from across the sponsorship sector, including several on the client-side. To get an idea of what they will be looking for, here’s an article that provides a few tips about how to win or get on the finalists’ shortlist. And here’s an article that relates to the consultancies categories.