HomeSponsorship & MarketingFootballEurope

SportBusiness Soccer goes live to open new era for football sponsorship

SportBusiness Soccer, the most comprehensive, sophisticated and effective benchmarking and strategy development tool ever developed for clubs and sponsorship professionals has gone live with leading clubs from Europe’s major leagues already signed-up as clients.

The digital platform delivers an unrivalled breadth and depth of information about every sponsorship deal for every club in the English Premier league, German Bundesliga, LaLiga in Spain and Serie A in Italy.

From high-profile shirt sponsorships to regional and local deals, SportBusiness Soccer provides accurate values, durations and other key data together with the ability to analyse them from every angle.

The result is a tool that is set to transform football sponsorship by enabling clubs to spot gaps in their portfolios, identify new sponsorship opportunities, sell more effectively and maximise revenues by pricing against accurate market values.

SportBusiness Soccer contains the key data on more than 2,500 deals from the 2018-19 and 2019-20 seasons, gathered by a team of experienced researchers.

The platform’s user-friendly and customisable interface allows users – from football clubs, brands and the agencies that represent them – to tailor it to their particular needs and track, compare and scrutinise the deals most relevant to them.

For more information visit, or contact the SportBusiness sales team at

Most recent

For many years now, the issue of introducing promotion and relegation into the structure of US soccer has been one of contention. Bob Williams explores what is happening at the moment.

Malaysia’s UCI-certified Tour de Langkawi has long struggled with raising enough revenue to cover costs, but a path to break even may lie through China. SportBusiness’ Asia editor Kelvin Tan reports.

Fifa’s proposals to cap agent commissions has set it on a collision course with some of the most powerful agents in world football. In this explainer, Ben Cronin outlines the reasoning behind the reforms and the legal arguments for and against them.

SportBusiness speaks to Jorge Mendes about his role as a football agent and how it has developed.