Press Release: Sport Event Denmark Extends SportAccord Gold Partnership into 10th Year

LAUSANNE, Switzerland – SportAccord is to welcome Sport Event Denmark as a Gold Partner for the 10th time ahead of the SportAccord World Sport and Business Summit 2020 in Beijing, China.

Established and supported by the Danish Government, Sport Event Denmark is the country’s national sports event organisation. Since its foundation 12 years ago it has helped to bring a significant number of major events to Denmark through its close links with host cities and national governing bodies.

Registration is open for the 18th annual SportAccord event from 19-24 April 2020.

Lars Lundov, Chief Executive Officer, Sport Event Denmark, said: “Our 10th year of being a Gold Partner is a milestone for us and SportAccord, and it shows the strength of the bond we have formed over more than a decade. SportAccord has always been part of Sport Event Denmark’s strategy as a hosting nation.

“The SportAccord World Sport and Business Summit is one of the most important events on our calendar, and we look forward to re-engaging with friends and partners we have met over the years and establishing new relationships in Beijing.”

Denmark is one of the leading countries in terms of hosting world-class sporting events, and aside from its leading role in relation to the SportAccord World Sport and Business Summit, 2020 promises to be an exceptional year for Sport Event Denmark. The country is preparing to host among other UEFA Euro 2020 matches in Copenhagen, the TOTAL Badminton World Federation (BWF) Thomas & Uber Cup 2020 in Aarhus, the IOF World Orienteering Championships 2020 in the Triangle Region and the 2020 World Taekwondo Federation (WTF) World Taekwondo Poomsae Championships in Herning.

Commenting on the partnership, Nis Hatt, Managing Director of SportAccord, said: “Sport Event Denmark has been a tremendous supporter of SportAccord since its inception in 2003 and was also the co-host of SportAccord in Aarhus in 2017.

“It goes without saying, this partnership is extremely important to SportAccord and we thank the Sport Event Denmark team for their continued loyalty as preparations continue for what will be an outstanding gathering in Beijing.”

Attending SportAccord enables delegates to network with sporting leaders at the highest levels, access an extensive conference programme, and experience the many opportunities on offer in one location, at the world’s leading global sports business event.

Organisations can become an official partner or exhibitor and discuss these investment opportunities with sales@sportaccord.sport.

The SportAccord 2019 Review magazine looks back at some of the many highlights that took place across the World Sport & Business Summit in Gold, Australia.

Follow developments and updates via Twitter @sportaccord using #SA2020, or keep up-to-date via LinkedIn and Facebook.

For media enquiries, email media@sportaccord.sport.

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