Home

Press Release: SBC partnership extends All-in Diversity message

The All-in Diversity Project has signed a strategic deal with SBC (Sports Betting Community), which will enable it to communicate its drive for greater industry diversity to a much wider audience.

SBC is seen as one of the industry’s key information providers and organises the leading dedicated sports betting events in the industry, and is now joining All-In Diversity’s impressive list of Strategic Partners to help provide greater exposure to the issues surrounding diversity and inclusion.

The All-in Diversity Project’s mission is to be the central global resource for all things relating to diversity and equality – working together to create tools such as knowledge bases, workplace tool-kits, training initiatives, learning exchanges, interactive events and to support long-term impactful change across the industry.

As part of the deal, the All-in Diversity Project and SBC will be working closely together to educate and communicate how businesses can make diversity & inclusion part of their company fabric and how the gambling industry can make progress on these issues in the future.

Christina Thakor-Rankin, Co-founder of All-in Diversity Project with Kelly Kehn, commented: “We’re really pleased to be partnering with SBC and see this as a natural fit.

“Two years ago we spoke at their BOFCON event on the subject of new customers and engagement and focused on women and football as the next big thing in sports-betting. And with more and more emerging international markets it doesn’t stop at just gender. We look forward to working with SBC to push the discussion around diversity, equality and inclusion to cover all aspects of sports and betting.”

Earlier this year Thakor-Rankin also represented All-In Diversity on a panel discussion at SBC’s Betting on Football Conference entitled: ‘New Recruits – The business case for a diversified workforce’ with Pinnacle CEO Paris Smith, Head of Diversity and Inclusion at the British Horseracing Authority Rose Grissell, and Simon Banks, CEO at Star Recruitment.

SBC Founder and CEO Rasmus Sojmark commented: “Having known Tina and Kelly for some time, we are extremely supportive of their vision with the All-In Diversity Project. Workforce diversity is a particular problem in the sports betting sector, so if there is anything we can do to provoke discussions at our international events or growing industry news network, then SBC is happy to get involved.”

Most recent

Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League asks whether gambling’s relationship with sport could switch a fan’s affinity for a sport, team or player to one of 50-50 outcomes

SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.

With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.