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SportBusiness Review June 2019

In this month’s issue…

WOMEN’S SPORT

Fifa and Uefa have plans for women’s football, but is the pace of change quick enough?

Investment grows but sustainability is still an aspiration for most women’s sport

2020 ICC T20 World Cup splits men’s and women’s events to diversify sport’s audience

MEDIA

DAZN-led US boxing deals promised a revolution, but it’s business-as-usual for the sweet science

EVENT HOSTING

Mexico City’s illustrious history of major events gives way to uncertainty

SPORTS BETTING

With European Tour and PGA Tour deals, IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks

SPONSORSHIP  

Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One

Heineken calls for Uefa to ‘nurture’ sponsors with more free-to-air Champions League coverage

Crystal Palace aims to become sponsors’ “club of choice in London”

RIGHTS OWNERS

Premier Lacrosse League aims for mainstream audience with touring model

MLB begins “long-term journey” in Europe with London games

After teething troubles, Big3 basketball league begins to find its feet

OTHER BUSINESS

Twenty things we learned from the Sports Decision Makers Summit in Miami

Click here to download the full issue as a PDF

Most recent

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season

Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.

Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.