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SportBusiness Review June 2019

In this month’s issue…

WOMEN’S SPORT

Fifa and Uefa have plans for women’s football, but is the pace of change quick enough?

Investment grows but sustainability is still an aspiration for most women’s sport

2020 ICC T20 World Cup splits men’s and women’s events to diversify sport’s audience

MEDIA

DAZN-led US boxing deals promised a revolution, but it’s business-as-usual for the sweet science

EVENT HOSTING

Mexico City’s illustrious history of major events gives way to uncertainty

SPORTS BETTING

With European Tour and PGA Tour deals, IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks

SPONSORSHIP  

Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One

Heineken calls for Uefa to ‘nurture’ sponsors with more free-to-air Champions League coverage

Crystal Palace aims to become sponsors’ “club of choice in London”

RIGHTS OWNERS

Premier Lacrosse League aims for mainstream audience with touring model

MLB begins “long-term journey” in Europe with London games

After teething troubles, Big3 basketball league begins to find its feet

OTHER BUSINESS

Twenty things we learned from the Sports Decision Makers Summit in Miami

Click here to download the full issue as a PDF

Most recent

SportBusiness gathered a panel of experts at the All That Matters Online 2020 conference to discuss the challenges being faced in the sports media rights sector.

An upstart daily fantasy company with an unusual name and unconventional approach has quickly risen to prominence by challenging established market leaders DraftKings and FanDuel and striking a large series of team sponsorships.

ESPN is putting on major marketing effort to promote its new media-rights deal with German top flight league while also focusing on wider long-term content initiatives. Bob Williams reports

Liu Jiadi, partner, and Jeffrey Wilson, counsel, at Chinese law firm JunHe, explain the significance of new player image rights rules in the Chinese Basketball Association League.