SportBusiness Review May 2019

In this month’s issue…

NASCAR – Searching for ways back to relevance after a decade of declining attendances, lower television ratings and an exodus of corporate sponsors.

SPORT FINANCE – 23 Capital co-founder Stephen Duval on how a creative approach has opened the door to funding in the sector.

SOCIAL MEDIA & MERCHANDISING – Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table.

SPORT AND THE LAW – The EU’s new Copyright Directive leaves rights-holders and platforms dissatisfied.

FAN ENGAGEMENT – Roma and the Bundesliga bring the banter to win fans and engage people on social media.

HOST CITIES – Annual fixtures and eclectic one-offs help Dubai diversify from oil to tourism.

ESPORTS – PSG and Schalke 04: The football clubs imagining a future without football.

EVENT HOSTING – ‘Team Yorkshire’ builds £100m-impact event on Tour de France legacy.

SPORTS BETTING – “We are not interested in the discussion of integrity fees”. NHL chief revenue officer Keith Wachtel on the league’s approach to betting.

BUILDING ON SUCCESS – Washington Capitals’ inaugural Stanley Cup triumph leads to commercial uplift ‘across board’.

STADIUM OPERATIONS – 49ers draw on SAP partnership to improve fan experience in real time.

EVENTS – ESPN’s X Games using licensee model in second push at global growth.

Click here to download the full issue as a PDF.

Most recent

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.

In the face of severe fiscal losses after the coronavirus pandemic, SportBusiness asked sports industry insiders what they think the prospects are for rights-holders, and what must be done to emerge from the Covid-19 crisis stronger than before.

Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.