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Nascar searching for new ways to return to relevance after decade of decline
Organisers admit they…
ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup
Segmented marketing efforts…
Pittsburgh Steelers steal a march on rivals in international social media battle
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.
The commercial pros and cons of World Rugby’s Nations Championship concept
Rights marketing experts…
SportBusiness Review January/February 2019
In this month's issue we cover...
SportBusiness International March 2018
In this month's issue we cover the following:
EPL AUCTION – stagnant fees bring league to crossroads
SUPER BOWL ACTIVATIONS – the cutting edge of sports sponsorship activations
NFL 201