In this month’s issue we cover…
BEN MOREL – Editor Ben Cronin talks global growth with the Six Nations boss
GUINNESS – How the brand intends to reach ‘number one in rugby’ on the back of its Six Nations title sponsorship
BIOMETRICS – The opportunities (and challenges) of commercially exploiting biometric data
TOP 10 DEALS – As part of our Sportel Asia coverage, the biggest media-rights deals of the last six months
ASIA MEDIA-RIGHTS REPORT – A look at SportBusiness Media‘s recent data report on the Asia market
BATTERY STORAGE SYSTEMS – What are they, and how can rights-holders benefit?
COMMUNITY ENGAGEMENT – Case studies from Premier League clubs’ community endeavours
BILLY HOGAN – Liverpool’s chief commercial officer explains how the club hit record profits in 2017-18
DC UNITED – The Washington MLS club is building commercial impact on the back of a new home – and Wayne Rooney
LA RAMS – Bob Williams asks how the Rams can ensure their Super Bowl run has a lasting impact
