Beijing Confirmed as Host City for SportAccord 2020

LAUSANNE, Switzerland – SportAccord is delighted to announce Beijing, capital of the People’s Republic of China, as Host City for the 18th edition of SportAccord which is set to take place from 19 – 24 April 2020. One of the six ancient cities in China, Beijing is the nation’s economic, political and cultural centre. It serves as the main transportation hub for Northern China with frequent flights and an excellent infrastructure, making it easy for delegates to reach Beijing.

Mr. Chen Jining, Mayor of Beijing and Executive President of Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games said:

“Hosting the 2020 SportAccord Convention will promote the sports development in Beijing and China at large, further Beijing’s exchanges and cooperation with the international sports community, boost the preparations for the 2022 Winter Olympics and Paralympics, and contribute to the development of world sports.

“SportAccord shows its trust for my city by hosting 2020 SportAccord Convention in Beijing. We will fully explore the strengths of the city and deepen cooperation with the SportAccord and International Sports Federations to ensure the Convention is a fruitful event.”

With many high-profile events on the horizon such as the 2019 FIBA Basketball World Cup and the Beijing 2022 Winter Olympic and Paralympic Games, Beijing is the perfect host city for SportAccord at this time.

Returning to China, Francesco Ricci Bitti, Executive Committee Member of SportAccord commented:

“Coming back to Beijing after a period of 12 years is a very exciting prospect for SportAccord and the international sports federations. The global sports landscape has experienced extraordinary change since 2007. Technologies and social media have helped to transform the business of sport and it has never been easier to reach billions of fans – in seconds.”

According to a recent Mintel Report (4 July 2018), China’s sports participation market is fast-growing and estimated to have reached RMB 109.8 billion in 2017, with a year-on-year growth rate of 14.2%. The market is forecast to reach RMB 207.5 billion in 2022.

Ricci Bitti went on to say:

“Consumer interest for sport in China continues to grow rapidly. Needless to say, the commercial opportunities in every channel are vast – for stakeholders, fan engagement, media and much more. Hosting SportAccord 2020 in Beijing could not come at a better time.”

A 6-day event, the World Sport & Business Summit is the leading platform for key decision-makers in sport and industry to meet, network and strategically shape global, regional and national agendas.

SportAccord is also host to annual general meetings of key governing bodies including ASOIF, AOIWF, ARISF, AIMS, and GAISF providing unique opportunities for delegates.

SportAccord comprises: a 3-day exhibition; a varied conference programme to include the Summit, CityAccord, LawAccord, MediaAccord and HealthAccord; a Sports Festival; and over 20 key social events, which form part of the SportAccord Official Programme.

To become an Exhibitor or Partner contact the sales team: sales@sportaccord.com or phone +41 21 612 3070. To register as a delegate for SportAccord 2019 in Gold Coast, Australia and watch past SportAccord footage visit www.sportaccord.sport.

Follow developments and updates via Twitter @sportaccord using #SA2019 or #SA2020, or keep up-to-date via LinkedIn and Facebook.

For media enquiries, email the Media Relations Officer: jenny.edmondson@sportaccord.com

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