Through new technologies, the ever-growing use of social media and a greater understanding of the sports fan, brands have been able to achieve significant success when activating partnerships with sport’s leading teams, leagues and tournaments. Kevin Roberts spoke to experts in achieving cut-through about how best to approach sponsorship activation, picking out cases of best practice from the last 12 months.
Eurovision Sport urges members to set targets for women’s sports coverage
The sports arm of the consortium of European free-to-air broadcasters has said women’s sport represents a ‘unique commercial opportunity’ for its members and is urging them to lock in gains made in the sector before the Covid-19 pandemic. Ben Cronin reports
Sinclair Broadcast Group goes ‘all in’ on Bally Sports rebranding
Sinclair Broadcast Group's dramatic naming rights deal with Bally's Corp. for its portfolio of regional sports networks goes into effect this week with the start of the 2021 Major League Baseball regular season. Rob Weisbord, Sinclair president of broadcast and chief advertising and revenue officer, speaks to SportBusiness US Editor Eric Fisher about the Bally Sports rebranding.
PGA Tour, DraftKings to build retail sportsbook at TPC Scottsdale
The PGA Tour and leading US gaming operator DraftKings have announced plans to open and operate a premium retail sportsbook at TPC Scottsdale as part of an expanded partnership.
IMG Academy secures Select ball supply deal
IMG Academy, the IMG agency’s sports and educational performance unit, has signed a sponsorship contract with football equipment manufacturer Select.
Capital Sports Media adds Turkish duo to social media portfolio, Galatasaray renews
Specialist sports investment firm Capital Sports Media has signed deals with Turkish Süper Lig clubs Göztepe and Sivasspor to help develop new social media strategies as well as explore ways to monetise t…
Boston College, New Balance strike 10-year apparel partnership
Boston College has struck a 10-year footwear and apparel partnership with New Balance worth a reported $45m
Investment in digital gaming helps FIS weather Covid storm
Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.
Cause for optimism in event sector as hosts begin planning for spectators
A new survey says a large proportion of event hosts are planning for spectators to return to stadiums and have not postponed any events beyond September 2021. But will the event bidding sector be the same after the pandemic?
Jahm Najafi on global sports investment trends
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Jahm Najafi, chief executive of The Najafi Companies and vice chairman of the National Basketball Association's Phoenix Suns. Eric and Chris also discuss the recent deal in which venerable trading card entity The Topps Co. will become a public company, the continued growth of non-fungible tokens (NFTs), New York state enacting mobile sports betting, and the emergence of Genius Sports following its landmark agreement to acquire National Football League data rights.
Steve Payne | Signaling the digital era of sports rights
Steve Payne, senior vice president of global strategic partners and business development for media technology and services company MediaKind, explores the increased prominence of streaming in recent media rights agreements