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Kevin Roberts on generating new revenues and meeting sponsor objectives while securing the support of the fans.

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Operating without large-scale revenue guarantees and dedicated media networks enjoyed by many of the Power Five conferences, mid-major conferences and their member schools are facing their own particular challenges amid the ongoing Covid-19 pandemic. Pete Garcia, athletic director of Conference USA's Florida International University, discusses the current situation with US Editor Eric Fisher.

Matthew Glendinning looks at the details of the AB InBev-owned beer brand's extension with the golf major.

Omar Chaudhuri and Ben Marlow from consultancy firm 21st Club examine the trends driving football’s underlying financial crisis and suggest a new approach and competition format designed to reduce costs and promote sustainability.

The Sinclair-owned outlet continues its rapid rise by becoming the exclusive home of the ATP Tour in US and debuting an international streaming service. Bob Williams reports.