In 2016, the SportBusiness Ultimate Sports Cities rankings and awards will celebrate their 10 year anniversary and will feature special rankings and an award for the ‘Ultimate 10 at 10’ cities and city.
Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.
Kabaddi's potential in the United States, the 2022 FIFA World Cup and the unique business model for e-sports - Owen Evans reports from the opening day of the 2015 Leaders Sport Business Summit in New York.
Sarah Walker, global neuroscience practice director at brand, media and communication agency Millward Brown, explains what a neuro-marketing research project tells us about attitudes towards the 2014 FIFA World Cup.
Laura Phillips and Matthew Duncan from Kingsley Napley LLP are both part of the firm’s ‘Public Eye, Private Lives’ campaign that supports high-profile figures in the media. They explain the possible repercussions for sportspeople who get caught up in the furore around tax avoidance schemes.