Blogs

Thoughts and insights from the SportBusiness International team and guest writers

  • Date: 
    16 March 2016

      The final 10 contenders for the crown of SportBusiness Ultimate Sports City 2016 were unveiled exclusively at City Events in Paris on 15 March 2016.

  • Date: 
    15 February 2016

      In 2016, the SportBusiness Ultimate Sports Cities rankings and awards will celebrate their 10 year anniversary and will feature special rankings and an award for the ‘Ultimate 10 at 10’ cities and city.

  • Date: 
    12 January 2016

    Rachael Church unveils the 30 cities that have been shortlisted in the race to be crowned the SportBusiness Ultimate Sports City of 2016.

  • Date: 
    15 December 2015

    Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

  • Date: 
    9 December 2015

    Rachael Church unveils the news that a field of 150 cities are set to enter the fray to be crowned the SportBusiness Ultimate Sports City of 2016.

  • Date: 
    4 November 2015

    Rachael Church discusses her involvement with the Ultimate Sports Cities rankings and awards which will celebrate their 10 year anniversary in 2016.

  • Date: 
    29 September 2015

    Rachael Church discusses the IOC’s plans to conduct its own public opinion polls when choosing future host cities.
  • Date: 
    27 August 2015

    Rachael Church takes a look at the IOC’s plans to revamp the selection process for future Olympic Host Cities. And discovers that China is actually nearer to home than she first thought.
  • Date: 
    22 May 2015

    Nadine Clarke, Content Strategist of digital marketing agency Tangent Snowball, reveals the five best ways to engage sports fans when email marketing.

  • Date: 
    5 March 2015

    Owen Evans reports from day two of the 2015 Leaders Sport Business Summit in New York.

  • Date: 
    5 March 2015

    Kabaddi's potential in the United States, the 2022 FIFA World Cup and the unique business model for e-sports - Owen Evans reports from the opening day of the 2015 Leaders Sport Business Summit in New York.

  • Date: 
    24 November 2014

    Will American football take over London’s Wembley stadium? Nigel Jones QC reviews legal issues that may arise when a stadium is shared or taken over.

  • Date: 
    31 July 2014

    Sarah Walker, global neuroscience practice director at brand, media and communication agency Millward Brown, explains what a neuro-marketing research project tells us about attitudes towards the 2014 FIFA World Cup.

  • Date: 
    17 July 2014

    Laura Phillips and Matthew Duncan from Kingsley Napley LLP are both part of the firm’s ‘Public Eye, Private Lives’ campaign that supports high-profile figures in the media. They explain the possible repercussions for sportspeople who get caught up in the furore around tax avoidance schemes.

  • Date: 
    16 July 2014

    Jonathan Barnard, head of forecasting at media agency ZenithOptimedia, looks at advertising spend and trends around this year’s FIFA World Cup.

  • Date: 
    9 July 2014

    David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

  • Date: 
    4 July 2014

    Owen Evans reports from the PWA (Professional Windsurfers' Association) World Cup at the Yelken Yacht Club in Awazain, Turkmenistan.

  • Date: 
    20 June 2014

    In June, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from around the world, including special features on the UK’s America’s Cup challenger team Ben Ainslie Racing; Baku 2015, the European Olympic Committee's new multi-sports project, and the KPMG Women's PGA Championship, the revamped women’s golf major, to be run as a joint venture between the Ladies Professional Golf Association (LPGA) and the PGA of America.

  • Date: 
    23 May 2014

    In May, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from markets around the world, including India’s IPL, the UK’s Wimbledon tennis championship, Brazil’s national football league and the NFL in the US.

  • Date: 
    16 May 2014

    The relationship between the English Premier League and women has been placed firmly in the spotlight with the furore around CEO Richard Scudamore's leaked e-mails. However, football fandom is far from male-dominated, as demonstrated by new sports fan research, commissioned by Advanced Ticketing, which reveals that UK female football fans are as passionate about The Beautiful Game as their male counterparts. 

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