Blog

Thoughts and insights from the SportBusiness International team and guest writers

Date: 
9 July 2014

David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

  • Date: 
    17 July 2014

    Laura Phillips and Matthew Duncan from Kingsley Napley LLP are both part of the firm’s ‘Public Eye, Private Lives’ campaign that supports high-profile figures in the media. They explain the possible repercussions for sportspeople who get caught up in the furore around tax avoidance schemes.

  • Date: 
    16 July 2014

    Jonathan Barnard, head of forecasting at media agency ZenithOptimedia, looks at advertising spend and trends around this year’s FIFA World Cup.

  • Date: 
    4 July 2014

    Owen Evans reports from the PWA (Professional Windsurfers' Association) World Cup at the Yelken Yacht Club in Awazain, Turkmenistan.

  • Date: 
    20 June 2014

    In June, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from around the world, including special features on the UK’s America’s Cup challenger team Ben Ainslie Racing; Baku 2015, the European Olympic Committee's new multi-sports project, and the KPMG Women's PGA Championship, the revamped women’s golf major, to be run as a joint venture between the Ladies Professional Golf Association (LPGA) and the PGA of America.

  • Date: 
    23 May 2014

    In May, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from markets around the world, including India’s IPL, the UK’s Wimbledon tennis championship, Brazil’s national football league and the NFL in the US.

  • Date: 
    16 May 2014

    The relationship between the English Premier League and women has been placed firmly in the spotlight with the furore around CEO Richard Scudamore's leaked e-mails. However, football fandom is far from male-dominated, as demonstrated by new sports fan research, commissioned by Advanced Ticketing, which reveals that UK female football fans are as passionate about The Beautiful Game as their male counterparts. 

  • Date: 
    21 March 2014

    This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

  • Date: 
    25 February 2014

    How do you solve a problem like Bernie Ecclestone?

  • Date: 
    21 February 2014

    With the growing popularity of extreme sports once again illustrated at this month’s winter Olympics, lawyer Jon Walters looks at the loopholes and traps for sponsors associated with leading events and athletes in that space.

  • Date: 
    10 February 2014

    Lynsey Holbrook, Sponsorship Director at integrated marketing agency Momentum UK, explains why the opportunities around women’s sports increase after every Olympic Games, and why brands need to move fast to capitalise.

  • Date: 
    24 January 2014

    This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.

  • Date: 
    17 January 2014

    As self-employed professionals, tennis players are not being coerced to play by an employer; they’re making the choice themselves to play in high heat conditions. Sports solicitor Andrew Crudge evaluates what impact this have on the organiser’s liability should any serious health issues arise.

  • Date: 
    17 January 2014

    In the last decade we saw a gradual ratcheting up of the competition for sports rights in the Middle East, leading to soaring rights inflation. The trend reached a peak with Abu Dhabi Media’s massive Premier League deal in 2009.

  • Date: 
    20 December 2013

    It has been a busy couple of weeks for Uefa and its two sales agents, Team Marketing and CAA Eleven.

  • Date: 
    16 December 2013

    This month’s issue of Sport Sponsorship Insider takes a long look at the sponsorship opportunities contained within the FIA Formula E Championship – the new electronic car racing series with a nine-figure central sponsorship target in its sights.

  • Date: 
    6 December 2013

    News of monster sports-rights deals from ‘across the pond’ is nothing new. Rights prices in the US have been soaring now for some years. But usually the narrative is one of intense competition between rival broadcasters.

  • Date: 
    6 December 2013

    On Monday the curtain fell down on the six-day, inaugural Special Olympics Asia-Pacific Games with a spectacular opening ceremony at the Hunter Stadium in Newcastle, Australia. SportBusiness International editor Matt Cutler spoke to Tim Shriver, Special Olympics chairman, about the challenges and opportunities around the organisation's continual drive to take people with intellectual disabilities, and the people who love and care for them, out of the shadows through the power of sport.

  • Date: 
    4 December 2013

    After decades of being hidden behind the Soviet curtain, Turkmenistan is preparing to go under the global spotlight. Kevin Roberts travelled to the country's capital, Ashgabat, to find out how they plan to use sport as a launch pad.

  • Date: 
    3 December 2013

    When it comes to groups of highly-paid professionals for which people have little sympathy, footballers are sure to be near the top of the list. Matt Wright believes French footballers could have avoided a super tax proposal if they were seen to be more socially responsible.

  • Date: 
    22 November 2013

    Last week, while the typhoon in the Philippines was destroying all before it, I came across a news article describing a television rights deal for the Uefa Champions League as “Armageddon” and recognised that all media commentators, hoping to be h

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